Netflix has awarded its India media mandate to Omnicom Media Group’s Initiative. The partnership comes at a time when streaming platforms are intensifying competition for viewer attention in one of the world’s fastest-growing digital entertainment markets. The mandate is expected to cover media planning, buying, and strategic communication initiatives for Netflix across India. A Strategic...
Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are...
The advertising landscape around IPL 2026 is witnessing a major shift, with Connected TV (CTV) emerging as a dominant platform for brand engagement and diversity. According to recent industry observations, Google has emerged as one of the most visible advertisers during the tournament, while CTV has outpaced traditional linear television in attracting a wider range...
Edelman Smithfield has announced a series of leadership promotions across its Middle East operations, reinforcing the firm’s commitment to regional growth, strategic advisory capabilities, and client engagement in an evolving communications landscape. The leadership changes come as businesses across the Middle East increasingly seek specialised expertise in corporate communications, financial advisory, reputation management, and stakeholder...
Enamor has signed Taapsee Pannu as its brand ambassador. The collaboration reflects the brand’s focus on aligning with a personality that embodies confidence, authenticity, and modern femininity. A Strategic Brand Association With this partnership, Enamor aims to amplify its positioning in the innerwear and athleisure segment. Taapsee Pannu’s association is expected to: The move highlights...
Creambell Ice Cream has appointed Dentsu to handle its integrated media and creative mandate. The partnership marks a strategic step for Creambell as it looks to enhance its market presence and connect more effectively with consumers across India. A Unified Marketing Approach With this mandate, Dentsu will oversee both media planning and buying as well...
Myntra has elevated Puja Rizal to the role of Deputy Director – Brand Partnerships & Monetisation. The promotion reflects Myntra’s continued focus on strengthening its brand ecosystem and driving new revenue streams through partnerships. A Strategic Elevation Puja Rizal’s elevation comes at a time when Myntra is expanding its focus on brand collaborations and monetisation...
Al-Futtaim Toyota has launched its latest campaign, ‘The Accidental Icon’, resonating deeply with both UAE nationals and residents. The campaign celebrates the enduring legacy of Toyota vehicles while highlighting their role in everyday life across generations. A Campaign Rooted in Emotion At its core, ‘The Accidental Icon’ is a tribute to how certain vehicles unintentionally...
Porsche India has onboarded Ashutosh Dixit, who transitions from Audi AG, where he served as Director – Region China and Hong Kong. The appointment signals Porsche India’s continued focus on strengthening its leadership team as it expands its presence in the Indian market. A Strategic Leadership Addition Ashutosh Dixit brings with him extensive experience in...
Kiran Mazumdar-Shaw has named Claire Mazumdar as her successor at Biocon. The announcement marks a pivotal moment for the company as it prepares for a structured leadership transition in the coming years. A Planned Leadership Transition The succession announcement reflects Biocon’s long-term vision of ensuring continuity and stability in leadership. By identifying a successor early,...
