MERED has unveiled a floating sales gallery on Al Reem Island in Abu Dhabi, introducing a distinctive experiential concept to the region’s luxury real estate market. The initiative reflects the growing trend of developers using immersive and design-led experiences to engage high-end property buyers and investors. Positioned on the waterfront, the floating gallery aims to...
Media World Group has announced the promotion of Charbel El Asmar to the position of Group CEO, marking a significant leadership transition for the company as it continues to strengthen its presence across the media, advertising, and communications landscape. The appointment reflects the group’s focus on driving innovation, expanding regional influence, and reinforcing long-term business...
Omnicom Media Group has expanded its global sports and entertainment marketing network with the launch of Fuse in Dubai. The move reflects the region’s rapidly growing influence in sports, entertainment, and cultural experiences, while reinforcing Dubai’s position as a global hub for major events, brand partnerships, and fan engagement. The launch comes at a time...
BFSI Digital Stallions Forum proudly announces the launch of The 6th Edition of The Great Indian BFSI & Fintech Awards 2026, a prestigious platform recognizing excellence and innovation across India’s Banking, Financial Services, Insurance (BFSI), and Fintech sectors Now in its sixth edition, the awards continue to celebrate outstanding achievements in marketing excellence, customer engagement, technology innovation,...
Opraah has partnered with Raj Shamani for a new campaign built around ChatGPT-powered interactions. The collaboration reflects the growing trend of brands integrating artificial intelligence into consumer engagement and content strategies. The initiative positions Opraah at the intersection of AI-driven communication and creator-led brand storytelling. A New-Age Brand Collaboration The campaign leverages Raj Shamani’s strong...
ZEE5 has introduced ‘Cricket Darbar’, a new weekly show that combines cricket discussions with comedy, entertainment, and fan-driven culture. The initiative reflects the growing trend of sports content evolving beyond live matches into broader entertainment experiences designed for digital-first audiences. With cricket deeply embedded in India’s pop culture, the show aims to create a more...
Mada Media, part of RTA DM PJSC, has announced the appointment of Aditi Khare as Chief Marketing Associate. The move reflects the company’s continued focus on strengthening its marketing and communication capabilities as the media and advertising landscape evolves across the region. The appointment comes at a time when organisations are increasingly investing in integrated...
Dabur India Ltd has reported a strong financial performance, posting a 16% increase in net profit to ₹362 crore in its latest quarterly results. The FMCG major’s growth reflects resilient consumer demand, strong brand performance, and continued focus on expanding its product portfolio across key categories. The results highlight Dabur’s ability to maintain momentum in...
Netflix has awarded its India media mandate to Omnicom Media Group’s Initiative. The partnership comes at a time when streaming platforms are intensifying competition for viewer attention in one of the world’s fastest-growing digital entertainment markets. The mandate is expected to cover media planning, buying, and strategic communication initiatives for Netflix across India. A Strategic...
Artificial intelligence is rapidly transforming how brands measure performance and respond to market dynamics, according to a new report by WARC. The study highlights how AI-powered measurement tools are enabling marketers to make faster, more informed, and highly responsive business decisions in an increasingly data-driven landscape. As consumer behaviour evolves in real time, brands are...
