Netflix Names Shikha Kohli as Manager – Social Marketing

Netflix has appointed Shikha Kohli as Manager – Social Marketing. Kohli announced the move in a LinkedIn post, marking her latest career move in the entertainment and digital marketing space.

Commenting on the appointment, Kohli wrote, “Why play in culture when you can help shape it? Happy to announce that I’ve joined Netflix as Manager, Social Marketing. From watching the stories to helping make them part of the conversation feels like a pretty fun plot twist. Excited to get on the field with the dream team. Time to play. Tudum!”

Experience in Entertainment Marketing

Before joining Netflix, Kohli worked with Prime Video and Amazon MGM Studios in social media marketing, where she focused on title marketing.

Her experience also includes marketing and communications roles at Nykaa, adding to her background in building digital and social narratives for consumer-facing brands.

Early Career in Content and Media

Kohli began her career in content roles at PINKVILLA, BookMyShow and DB Infomedia, gaining experience across digital publishing and entertainment content.

She later worked as Junior Editor for fashion and beauty at Hauterfly before joining Times Network as a Producer for Branded Content Solutions. At Times Network, she worked on fashion and beauty-focused content.

With experience spanning content, editorial, branded solutions and social media marketing, Kohli brings a cross-functional background to her new role at Netflix, where she will focus on social marketing and helping drive conversations around the platform’s titles and stories.