Meta is expanding its use of data shared by businesses to deliver more personalised experiences across its platforms, including content recommendations, artificial intelligence responses, and targeted advertising. The move reflects Meta’s broader strategy of leveraging data and AI to improve user engagement, provide more relevant content, and enhance the effectiveness of advertising experiences across its...
AB InBev has launched its global ‘Cheers to Bars’ campaign ahead of the FIFA World Cup 2026, celebrating the important role bars, pubs, and hospitality venues play in bringing football fans together during some of the world’s biggest sporting moments. The initiative aims to recognise local venues as community gathering spaces where fans experience the...
ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer...
Tata Motors has appointed Ejaz Takey as Head of SUV Marketing, reinforcing the company’s commitment to strengthening its sport utility vehicle portfolio and enhancing consumer engagement in one of India’s fastest-growing automotive segments. The appointment comes as SUVs continue to dominate consumer preferences across the Indian automobile market, driving significant growth for manufacturers investing in...
Sony Entertainment Television’s recently launched reality game show, ‘Tum Ho Naa – Ghar Ki Superstar,’ hosted by the charismatic Rajeev Khandelwal, is all set to turn its viewers into active participants. It turns the spotlight on everyday women with the exciting ‘Ghar Ki Superstar Contest’ on Tum Ho Naa starting from 1st June 2026. Integrated...
Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced a major expansion of its Dubai operations as part of its broader growth strategy in the Middle East. The enhanced presence will include a wider range of communication and reputation management services aimed at helping brands achieve stronger...
Catch Communications has renewed its partnership with key brands from the United Hospitality Management (UHM) portfolio and will continue to handle public relations and strategic communications for Mövenpick JLT, voco Bennington JLT, and RIVA Ristorante & Beach Club in 2026. The agency first partnered with UHM in late 2024 to support media visibility for these...
Kaizzen, a leading communications consultancy, today announced the launch of service vertical Kaizzen AI Collective. This adds to the existing portfolio of public relations, crisis communication, digital and social services, production and creative studio, Kaizzen Insights and Public Affairs. These services will be offered to clients across all geographical boundaries, leveraging Kaizzen’s presence in India, UAE,...
Sony Sports Network is all set to broadcast the upcoming Men’s Under-19 Asia Cup between 12th to 21st December 2025, live from Dubai. Riding the momentum of the Asia Cup Rising Star 2025, Sony Sports Network will spotlight the young guns going head-to-head. The tournament will feature top teams from the region and India’s brightest emerging players, including...
Abu Dhabi, UAE – 26 January 2026: Careem Food has launched a new campaign to spotlight its direct delivery model in Abu Dhabi, where every order is delivered individually without batching multiple orders into a single trip. The “Room for Your Order Only” campaign brings Careem Food’s no-batching delivery model to life through a creative...
