In a category known for safe messaging and functional storytelling, SUYUG Infra has delivered a rare example of real estate marketing built for cultural participation. Its recent UFO-themed campaign turned Bengaluru into an immersive narrative playground, demonstrating how real estate brands can borrow from entertainment, meme culture, and social-first storytelling without diluting credibility. Executed over two weeks...
Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled the latest film in the ‘Dubai, Ready For A Surprise’series featuring India’s power couple, Anushka Sharma and Virat Kohli. With a focus on winter in Dubai, the film is rooted in the core idea of...
Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA...
flynas, Saudi Arabia’s leading low-cost airline, launches the world’s first intelligent AI-powered seat selector, transforming passengers from travellers into storytellers. While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a...
Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, and leading travel-tech brand Holiday Tribe launched the #MyYasVibescampaign. Marked by exclusive creator-led travel content, 12 macro influencers from India travelled to Yas Island as part of the campaign to immerse themselves in its world-class attractions: Ferrari World™ Yas Island, SeaWorld® Yas Island, and Warner Bros. World™ Yas Island, Abu...
