Mohit Cherian has been elevated to the role of Category Director at Diageo India, following his stint as Senior General Manager, Brand Marketing. Cherian joined Diageo India in February 2020 and was previously responsible for marketing the company’s BII Scotches portfolio. His latest elevation marks another step in his career with the organisation, where he has spent more than six years. Experience Across Brand Marketing and Category Management Before joining Diageo India, Cherian was associated with Aditya Birla Fashion and Retail, where he served as Assistant Vice President and Head of Marketing – Allen Solly. Across his career, Cherian has built experience in brand marketing and category management, with professional stints spanning the fashion and beverage sectors. In his new role as Category Director, Cherian will take on an expanded leadership mandate at Diageo India, building on his experience in brand marketing and his understanding of the company’s beverage portfolio.
