H&M returned to Lollapalooza India 2026 on 24 and 25 January in Mumbai with a bold festival presence. In true H&M spirit, the immersive brand experience brought together fashion, beauty, music, and self-expression. At the heart of H&M’s festival presence was the H&M Beautyverse, an immersive, high-energy space dedicated to all things H&M Beauty. Featuring a...
Maruti Suzuki India Limited reported a solid performance for the quarter ended December 31, 2025, with profit after tax rising to ₹36,593 crore, up from ₹33,028 crore in the same period last year, as per its unaudited financial results approved by the board on January 28, 2026. Revenue from operations for the quarter stood at...
The European Commission has launched two formal specification proceedings to clarify how Google must meet its obligations under the Digital Markets Act (DMA), particularly in relation to Android interoperability and access to search data. The move is intended to provide Google with clearer guidance on compliance while ensuring fair competition in the digital market. According...
This Republic Day, Dabur Red Toothpaste presents a film that looks beyond symbolic patriotism to honour courage in its most instinctive and human form — moments when ordinary individuals act with extraordinary selflessness. Titled ‘Desh Ke Bacche, Desh Ke Sachche Laal’, the film brings together real stories of children who have received the Rashtriya Bal Puraskar (President’s Bravery Award) for...
The Gerety Awards has officially announced the global cities that will host its 2026 Executive Jury sessions, along with the distinguished Jury Presidents who will lead them. The announcement also marks the opening of entries for the 2026 edition of the awards. Executive Jury sessions will be held across 15 major creative hubs worldwide, including...
In a category known for safe messaging and functional storytelling, SUYUG Infra has delivered a rare example of real estate marketing built for cultural participation. Its recent UFO-themed campaign turned Bengaluru into an immersive narrative playground, demonstrating how real estate brands can borrow from entertainment, meme culture, and social-first storytelling without diluting credibility. Executed over two weeks...
Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled the latest film in the ‘Dubai, Ready For A Surprise’series featuring India’s power couple, Anushka Sharma and Virat Kohli. With a focus on winter in Dubai, the film is rooted in the core idea of...
Since joining Crimtan in 2021, Abou Ghanem has been instrumental in winning new clients, including Accor, Flynas and Rotana. Programmatic advertising specialists Crimtan have appointed Farah Abou Ghanem to Managing Director for its MENA operations. She replaces the outgoing Phillipe Khouri, who has spent the last 4 years growing the the company’s client-base in the MENA...
flynas, Saudi Arabia’s leading low-cost airline, launches the world’s first intelligent AI-powered seat selector, transforming passengers from travellers into storytellers. While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a...
