Jindal Stainless has appointed Madison Media as its Media Agency on Record (AOR). The partnership marks a significant step in the company’s efforts to enhance its communication strategy and connect more effectively with its target audiences. A Strategic Media Partnership With this mandate, Madison Media will be responsible for handling media planning, buying, and strategy...
Fashion and media, influence once flowed from the top dictated by editors, tastemakers, and glossy magazine covers. But with The Devil Wears Prada 2, that power dynamic is being reimagined for a digital-first era, where algorithms, data, and platforms now shape what’s seen, liked, and bought. The sequel doesn’t just revisit the iconic world of...
Lacoste is proving that evolution doesn’t have to come at the cost of legacy. The iconic crocodile is getting a refined update one that balances its rich heritage with a sharper, more contemporary visual identity aimed at a new generation of consumers. A Legacy That Still Leads Founded by tennis legend René Lacoste, the brand...
Global advertising giant WPP has reported a 6.6% decline in Q1 revenues, as its long-term transformation plan, Elevate28, begins to take shape amid challenging market conditions. The results highlight the early-stage pressures of strategic restructuring, even as the company positions itself for future growth. The dip reflects a mix of macroeconomic headwinds, client spending caution,...
Albertsons Media Collective has partnered with Google to expand the use of retail data in YouTube advertising. The collaboration aims to help brands deliver more precise, relevant, and measurable campaigns by integrating real-time retail insights into video ad targeting. The partnership signals a deeper convergence between retail media networks and digital video platforms, reshaping how...
Havas Media India has transformed print advertising into an immersive brand experience for Instamart and Go Zero. The campaign goes beyond static messaging, blending creativity and innovation to engage consumers in a more interactive and memorable way. At a time when print is often perceived as a declining medium, this initiative showcases how innovation can...
Hyphen has launched its latest campaign featuring Kriti Sanon as the quirky and vigilant ‘SPF Police’. The campaign uses humour and relatability to spotlight an often-ignored skincare essential sunscreen. As awareness around skincare grows, Hyphen is positioning itself as a brand that not only educates but also engages consumers through creative storytelling. A Fun Take...
Mumbai Indians has partnered with Malaysia Airlines to launch a specially designed MI-themed aircraft. The collaboration transforms air travel into an immersive cricket experience bringing the energy of matchday to the skies. The initiative marks a unique intersection of sports, travel, and brand storytelling, positioning Mumbai Indians as a truly global franchise. From Stadiums to...
Fenty Beauty is bringing its “Beauty for All” positioning into sharper focus in India with a market-specific retail activation that blends cultural relevance with experiential marketing. “Fenty Beauty has always been about making sure everyone feels seen, included and celebrated… India has such a powerful sense of culture, colour and individuality, and ‘Fenty Beauty Ki...
In a city defined by ambition and spectacle, Skydive Dubai has carved out a unique space where adventure meets brand storytelling. Over the past 15 years, it has evolved from a specialist skydiving destination into one of the region’s most powerful experiential marketing platforms, a stage where brands translate bold ideas into unforgettable visual moments....
