Plum has roped in Kalyani Priyadarshan as its latest brand ambassador. The collaboration is anchored in Plum’s ongoing ‘Chemistry’ positioning highlighting the blend of ingredients, effectiveness, and relatability. The announcement comes as Plum continues to expand its footprint in India’s fast-growing skincare market, where consumers are increasingly drawn to ingredient-led, transparent, and conscious beauty brands....
Godrej Industries has unveiled a refreshed brand identity and renewed purpose, alongside an ambitious target of reaching ₹5,00,000 crore in value by 2031. The announcement marks a significant milestone in the group’s long-term transformation journey, as it aligns business growth with purpose-driven impact. The development signals a shift from legacy positioning to a more future-focused,...
Coca-Cola India has unveiled Sprite Lemon Mint marking the brand’s first-ever flavoured innovation in India. Known for its crisp lemon-lime profile, Sprite is now expanding its playbook with a mint-infused twist aimed at amplifying summer refreshment. The launch reflects a growing consumer preference for familiar yet elevated flavour experiences especially during peak summer months, when...
Mr. Cricket UAE Media Group, the cricket-focused vertical of Danube Group, has officially launched its mobile application for Android and iOS users, marking a major milestone in its digital growth journey. The launch comes within just six months of the debut of its official website in December 2025, underscoring the group’s rapid expansion and strong...
Mentos is doubling down on experience-led marketing. At the India debut of global music icon Calvin Harris, the brand transformed a live entertainment moment into a high-energy, consumer-driven campaign blurring the lines between audience and amplification. The result? A case study in how experiential marketing can turn presence into participation and participation into reach. Turning...
Parle Products is navigating rising LPG-driven cost pressures while maintaining steady demand for its flagship Parle-G biscuit. In the face of rising input costs driven by an ongoing LPG price surge, Parle Products is balancing margin pressures while sustaining volume growth. Even as costs tighten, Parle-G continues to demonstrate resilience in demand. Cost Pressures Mount...
In a category often defined by technical benchmarks and policy milestones, GREW Solar is choosing a more cultural, forward-facing route. With its latest campaign, ‘The Next Starts Here’, the brand brings together the rising influence of clean energy and the unmatched emotional pull of cricket featuring players from Gujarat Titans. But this isn’t just another...
PepsiCo has reported a solid start to the year, with first-quarter growth driven by robust demand in India and steady performance across its international markets. The global food and beverage major highlighted balanced contributions from both its convenience foods and beverages segments, reinforcing the strength of its diversified portfolio. India Emerges as a Key Growth...
In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership....
Hero FinCorp, an Indian Non-Banking Financial Company (NBFC),today announced the launch of its Indian T20 League campaign — ‘Nariyal Phodo, SarKyun?’, marking its third consecutive year as the Title Partner of Delhi Capitals. Building onits strong association with the franchise, this year’s campaign introduces a sharperproposition: “Hero FinCorp AI Ki Asani Wala Loan Le Aaye.”...
