Category: Marketing

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IGP Elevates Financial Leadership, Appoints Rohit Dangi as CFO

Gifting and celebrations platform IGP has announced the appointment of Rohit Dangi as its Chief Financial Officer (CFO), reinforcing the company’s leadership team as it continues to scale its operations and growth initiatives. Dangi joins the organization with over 16 years of experience in corporate finance, fundraising, financial planning, and strategic advisory. In his new...

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Samrat Dutta Takes Charge as Mitgo’s APAC Head

Global technology and performance marketing group Mitgo has announced the appointment of Samrat Dutta as the new Head of its Asia-Pacific (APAC) region. He succeeds Neha Kulwal, who led the business in the region for more than a decade and is now set to pursue entrepreneurial ventures. In his new role, Dutta will oversee Mitgo’s...

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Hindustan Unilever Limited Appoints Mohit J. Parekh as Assistant Digital Media Manager

Hindustan Unilever Limited  (HUL) has strengthened its digital marketing team with the appointment of Mohit J. Parekh as Assistant Digital Media Manager. The move reflects the FMCG giant’s continued focus on enhancing its digital media capabilities and driving data-led consumer engagement across platforms. In his new role, Parekh will be responsible for supporting HUL’s digital...

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VML: Shaping Connected Brand Experiences Across the GCC

VML is a globally recognized creative and experience agency that brings together creativity, technology, commerce, and customer experience to build meaningful connections between brands and people. Across the GCC, VML helps businesses transform ideas into impactful brand experiences that drive engagement, loyalty, and growth. With a human-centric approach and a passion for innovation, VML partners...

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Rawbare Raises Funding from Teamology to Accelerate Its Next Phase of Growth

Rawbare, a fast-growing Indian direct-to-consumer eyewear brand, has raised funding from Teamology Softech and Media Services. The investment marks a defining step in the brand’s growth journey as it deepens its design-led eyewear range across India and prepares its entry into international markets. Founded in 2022, Rawbare has built its reputation on a quality-first approach...

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TOD by beIN and talabat Team Up to Redefine FIFA World Cup 2026 Viewing Across MENA

TOD by beIN and talabat are celebrating the success of their FIFA World Cup 2026™ collaboration, a regional campaign that brought together sports streaming and food delivery to enhance the matchday experience for football fans across the Middle East and North Africa. To mark the partnership, senior representatives from both companies gathered at beIN headquarters...

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S8UL names YouTube as Official Partner for Esports World Cup 2026; announces nationwide campaign

S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to...

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ZEE5 Global Appoints Ali Zaidi as Territory Head for MENA

ZEE Entertainment has elevated Ali Zaidi as Territory Head MENA, entrusting the seasoned media executive with leading ZEE5 Global’s growth strategy across the Middle East and North Africa. The appointment underscores the company’s commitment to strengthening its regional footprint while expanding its portfolio of South Asian and Arabic entertainment offerings. In his expanded role, Zaidi...

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OnePlus Doubles Down on Gaming, launches third edition of Campus Dominate 2026 Across 16 Universities to Champion India’s Next Generation of Esports Talent

Reinforcing its long-term commitment to gaming and India’s rapidly growing Gen Z community, global technology brand OnePlus today announced the third edition of Campus Dominate 2026, its nationwide collegiate esports initiative designed to bring competitive gaming directly to university campuses across the country. The biggest edition yet, Campus Dominate 2026 will travel across 16 universities...

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Lionel Messi Teams Up with Spider-Man in New Marvel Promotion Ahead of FIFA World Cup Knockout Stage

Football icon Lionel Messi has joined forces with one of Marvel’s most beloved superheroes in a new promotional campaign for Spider-Man: Brand New Day, blending football, pop culture and superhero storytelling ahead of the FIFA World Cup 2026 knockout stage. The 39-second campaign presents a playful crossover that imagines Messi searching for his favourite superhero...