Zee Entertainment Names Prashant Shetty to Lead Ad Sales Across Linear and Digital

Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets. The appointment is expected to strengthen Zee Entertainment’s integrated advertising strategy as the company focuses on delivering unified solutions to advertisers and agencies across its television and digital ecosystem. To Lead Zee’s Integrated Advertising Business As Head of Ad Sales, Shetty will be responsible for driving monetisation across Zee’s television network and digital assets. His mandate will include strengthening advertiser relationships, developing cross-platform revenue opportunities and aligning the company’s linear and digital advertising businesses. The move comes as media companies increasingly adopt integrated sales strategies in response to changing viewing habits and growing advertiser demand for campaigns…

Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets.

The appointment is expected to strengthen Zee Entertainment’s integrated advertising strategy as the company focuses on delivering unified solutions to advertisers and agencies across its television and digital ecosystem.

To Lead Zee’s Integrated Advertising Business

As Head of Ad Sales, Shetty will be responsible for driving monetisation across Zee’s television network and digital assets. His mandate will include strengthening advertiser relationships, developing cross-platform revenue opportunities and aligning the company’s linear and digital advertising businesses.

The move comes as media companies increasingly adopt integrated sales strategies in response to changing viewing habits and growing advertiser demand for campaigns that reach audiences across multiple screens and platforms.

Shetty did not comment on the development.

Nearly Seven-Year Stint at JioStar

Shetty’s move will bring an almost seven-year association with JioStar to a close. As Executive Vice President – Ad Sales, he has been among the key executives responsible for driving the broadcaster’s advertising business.

During his tenure, he played an important role in strengthening strategic client partnerships and driving advertising revenue across major entertainment and sports properties.

Over 25 Years of Media Sales Experience

Shetty brings more than 25 years of experience spanning media sales, advertising and broadcast monetisation. His career covers television, news, print, radio and digital businesses, giving him extensive expertise across sales strategy, pricing, client partnerships, sponsorships and integrated advertising solutions.

Before his current leadership role, Shetty joined Star India in 2015 as Vice President for the Hindi General Entertainment Cluster – West Region. He was responsible for sales, pricing strategy and new business development across the network’s Hindi entertainment portfolio.

Leadership Experience Across Sony, NDTV and Sakal

In 2017, Shetty moved to Sony Pictures Networks India as Senior Vice President – Sales. At Sony, he led monetisation for the broadcaster’s music portfolio and worked on expanding relationships with advertisers across key categories.

Earlier, he served as Assistant Vice President and West Region Head at NDTV, where he led advertising sales for the broadcaster’s English news business and election programming.

Shetty also headed national revenue at Sakal Media Group, focusing on integrated multimedia advertising solutions and intellectual property-led revenue initiatives.

His earlier career included client servicing at Angel Broking, followed by a transition into media sales with Tata Infomedia. He subsequently held leadership positions at Star India across multiple stints and also served as Sales Head for Big 92.7 FM at Adlabs Films.

Experience Across Entertainment and Sports

Over the course of his career, Shetty has been involved in monetising several major entertainment and sports properties while working closely with advertisers, media agencies and brand marketers.

His experience spans television, digital advertising, branded content, sponsorships and integrated media partnerships, positioning him as a seasoned revenue leader in India’s media and entertainment industry.

Strengthening Zee’s Cross-Platform Revenue Strategy

For Zee Entertainment, Shetty’s appointment comes as the company continues to strengthen its revenue leadership and build its cross-platform advertising capabilities.

With advertisers increasingly seeking integrated campaigns spanning television and digital, Zee has been focusing on sales structures that can provide brands with more seamless access to audiences across its content ecosystem.

Shetty’s extensive experience in advertising sales and media monetisation is expected to support Zee’s efforts to deepen relationships with advertisers, strengthen integrated offerings and unlock new revenue opportunities across its linear broadcast channels and digital properties.