Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets. The appointment...
ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer...
A copyright dispute has emerged between Zee Entertainment Enterprises Limited and Nykaa over the alleged use of copyrighted music in Instagram reels. The legal action highlights the growing importance of intellectual property rights in the era of digital marketing and social media-led brand communication. The case underscores how brands are increasingly being scrutinised for the...
