As Tarun Ummat celebrates another year, his professional journey stands as a reflection of the remarkable transformation of India’s digital advertising industry. With more than two decades of experience spanning media, adtech and digital marketing, Ummat has played a pivotal role in shaping business growth while adapting to the ever-evolving digital landscape. Currently serving as...
Policybazaar has unveiled Bollywood icon Amitabh Bachchan as its new brand ambassador, launching one of India’s largest insurance awareness initiatives aimed at encouraging families to prioritise health and term insurance. The campaign, titled “Parivaar Sabse Pehle”, aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision of “Insurance for All” and seeks to...
Banijay Group and RedBird IMI have successfully completed the merger of Banijay Entertainment and All3Media, creating one of the world’s largest independent media and entertainment companies. The newly combined business will operate under the Banijay Entertainment brand, bringing together two global content powerhouses under a unified identity. The merged company is jointly owned by Banijay...
Tata Trent Group has appointed Deepshikha Agarwal to lead the beauty business for Westside, strengthening the retailer’s leadership team as it accelerates the growth of its beauty and personal care portfolio. In her new role, Agarwal will oversee the strategic direction and expansion of Westside’s beauty business, focusing on product innovation, customer experience and business...
Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, servingas an interactive knowledge companion for the audience. For over two decades,...
TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...
CLEAR Premium Water has launched ‘FakeSeFree’, a music-led consumer awareness movement against counterfeit products that seeks to bring an everyday purchasing habit into public consciousness, look twice before you buy. At the centre of the movement is an original music video that approaches the subject through a medium people naturally engage with. The movement builds...
Channel Factory has announced the appointment of Peter Barrie as its new Global Head of Growth, reinforcing the company’s commitment to accelerating international expansion and strengthening its global commercial strategy. In his new role, Barrie will lead Channel Factory’s worldwide growth initiatives, working closely with regional teams to expand client partnerships, drive business development and...
Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports...
8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...
