Siddharth Mehta Steps Into Group Creative Director Role at Ulka South

Ulka, part of BBDO Group India, has appointed Siddharth Mehta as Group Creative Director, strengthening its creative leadership as the agency looks to build on its legacy while pursuing bold, contemporary and culturally relevant work.

In his new role, Mehta will report to Rakesh Menon, Chief Creative Officer, Ulka, and work closely with the agency’s creative leadership team.

Mehta Brings 15 Years of Creative Experience

Mehta brings more than 15 years of experience across creative agencies, spanning mainline advertising, digital and creative-tech environments.

He joins Ulka from The Womb. Before that, he worked with HyperCollective and has also held roles at Sapient Nitro, Leo Burnett and JWT.

His experience across different agency environments has included work in traditional advertising as well as digital and technology-led creative platforms.

Experience Across Diverse Categories

Over the course of his career, Mehta has worked across categories including FMCG, personal care, electric mobility, food and beverages, finance, consumer durables, AI and technology, entertainment and media.

His portfolio includes work for brands such as Fogg, Vicco, DHFL, Starbucks, William Grant & Sons, DBS Bank, HDFC Life, Sony MAX and Good Knight.

This breadth of category experience adds to his new mandate at Ulka, where he will contribute to the agency’s creative output and brand-building work.

Focus on Ulka’s Next Chapter

Speaking about his appointment, Siddharth Mehta, Group Creative Director, Ulka, said the agency’s long-standing presence in the Indian advertising industry and its ability to remain relevant through cultural and media shifts were among the aspects that attracted him to the role.

He said he was excited by the opportunity to contribute to Ulka’s next chapter, with an emphasis on bringing greater courage to the work while combining insights with storytelling craft.

Mehta also highlighted the creative team he has joined, describing it as driven and talented. He said his priority would be to support the team and create an environment where its members can produce their best work.

Rakesh Menon on Building the Next Ulka

Rakesh Menon, Chief Creative Officer, Ulka, said the agency is at an important stage as it works towards defining its next phase.

According to Menon, bringing the right people into the creative environment is a key part of that process. He described Mehta as curious and restless, with a mix of experiences that could help push the work forward.

Menon added that Mehta brings a desire to build and make things happen as Ulka continues to develop its creative direction.

Fresh Perspective for Ulka South

M Damodaran, President and Head of Office, Bengaluru, Ulka, said Mehta’s background across mainline, creative-tech and digital agencies gives him a distinctive approach to storytelling and brand building.

Damodaran added that Mehta’s creative vision and ability to turn ideas into compelling stories would bring a fresh perspective to the Ulka South leadership team.

He also said the agency was looking forward to the new energy and creative opportunities that Mehta’s appointment could bring to its brands.

Strengthening Creative Leadership

Mehta’s appointment brings together experience across multiple creative disciplines and categories as Ulka continues to evolve its work across changing media and cultural environments.

With his background spanning traditional advertising, digital, creative technology and storytelling, Mehta will now take on a leadership role within Ulka South, contributing to the agency’s ambition to create work that is bold, relevant and rooted in consumer and cultural insights.