Emma Chalwin Takes Charge as Chief Marketing Officer at Accenture

Chalwin Takes on Global Marketing Leadership

Accenture has appointed Emma Chalwin as Chief Marketing Officer, bringing a seasoned technology marketing executive with more than three decades of experience into its global leadership team. In her new role, Chalwin will oversee Accenture’s global marketing and communications as the company continues to strengthen its positioning around AI, digital transformation and enterprise reinvention.

As Chief Marketing Officer, Chalwin will lead Accenture’s global marketing and communications efforts. Her mandate comes at a time when technology companies are increasingly focused on communicating their role in the adoption of artificial intelligence, digital transformation and broader business reinvention.

Her extensive experience across brand strategy, field marketing, demand generation and customer advocacy positions her to lead marketing initiatives across Accenture’s global business.

Three-Year Tenure at Workday

Chalwin joins Accenture after serving as Chief Marketing Officer at Workday from July 2023 to July 2026. During her three-year tenure, she led the company’s global marketing organisation, with responsibilities spanning brand transformation, demand generation, customer advocacy and market positioning.

At Workday, her work included positioning the company around the future of work as artificial intelligence became increasingly central to enterprise technology conversations.

More Than Eight Years at Salesforce

Before joining Workday, Chalwin spent more than eight years at Salesforce, taking on a succession of senior marketing leadership roles.

She most recently served as Executive Vice President, Global Field Marketing. Earlier positions included SVP Global Field Marketing, SVP AMER Marketing, VP US & LACA Marketing and Marketing Leader UKI.

Her time at Salesforce provided extensive experience managing marketing across regions and global markets, adding international depth to her leadership background.

Earlier Experience at Adobe and McAfee

Chalwin also spent nearly six years at Adobe, where she held several marketing leadership positions, including Director – EMEA Brand Marketing, NEUR Marketing Director and Campaigns Director EMEA.

Earlier in her career, she served as Senior Director of Marketing at Acresso Software, Marketing Director EMEA at Macrovision and Marketing Manager EMEA at McAfee. These roles helped establish a career spanning technology marketing, regional leadership, campaigns and brand development.

Bringing Broad Marketing Expertise to Accenture

Chalwin’s career, which began in the 1990s, has covered a wide range of marketing disciplines, including brand strategy, regional and global marketing, field marketing, demand generation and customer advocacy.

Her appointment brings this breadth of technology marketing experience to Accenture as the company continues to build its global narrative around AI, technology and enterprise reinvention.

Industry Recognition

Chalwin has also received recognition for her marketing leadership. According to the appointment information provided, she was named among Forbes’ World’s Most Influential CMOs in 2026.

Her appointment at Accenture marks another significant step in a career defined by senior marketing roles at major technology companies and adds an experienced global marketing leader to the company’s leadership team.