NDTV has appointed Prashanti Moktan as Head of Instagram as the news network increases its focus on social platforms and platform-led storytelling. In her new role, Moktan will lead NDTV’s Instagram strategy, with a broader mandate to develop social-first formats and strengthen audience engagement. The appointment comes as news consumption continues to evolve across digital...
Marketing + Media Alliance (MMA) today announced the SMARTIES India 2026 shortlist, with 28.8% year-on-year rise in participation and 100+ new submitters joining the program. The expanded field reflects a sharper appetite for work that connects creativity, technology, and media to measurable business impact, giving the jury an elevated evolved body of work to assess....
Indian Express Group Partners with OpenAI to Bring Indian Journalism to ChatGPT The Indian Express Group and OpenAI have announced a strategic partnership aimed at helping more consumers discover and engage with the Group’s original journalism through ChatGPT. Under the partnership, content from participating Express Group publications will become more discoverable in ChatGPT. When selected...
SOCIALEYEZ Expands Saudi Presence with Mueen Business and Mutakamela Insurance SOCIALEYEZ has expanded its client base in Saudi Arabia with the addition of Mueen Business and Mutakamela Insurance, strengthening the agency’s growing presence in the Kingdom. The two partnerships began in March 2026, with SOCIALEYEZ providing creative and digital communications support to both organisations. The...
New AI Platform to Enable Fan Co-Creation Universal Music Group (UMG) and ElevenLabs have announced a multi-year licensing agreement and strategic collaboration to develop a new AI-powered music creation platform for fans, while also exploring AI audio products for artists and songwriters. The partnership marks ElevenLabs’ first collaboration with a major music label and combines...
Uniqus Consultech’s Global Consulting Portfolio PROHED, a performance marketing and SEO agency, has been awarded the SEO and AI GEO mandate for Uniqus Consultech, an AI and technology-enabled global consulting company. The engagement will focus on strengthening Uniqus’ organic search visibility across its consulting and technology solution areas. Uniqus operates through a global delivery model...
RPD at the Core of TAM’s Proposed Model TAM India has applied for a licence to conduct television audience measurement under the new framework introduced by the Ministry of Information & Broadcasting (MIB), according to media reports citing government officials. The application marks an initial formal step towards TAM’s potential return to the television ratings...
Parth Jindal has been appointed Chairman of JSW MG Motor India, effective immediately, following a decision by the company’s Board. Jindal has been associated with the automaker since its inception and has served on its Board since the formation of the joint venture between JSW Group and SAIC Motor. Jindal Takes Charge as Chairman The...
Wavemaker India has welcomed Abhik Banerjee as to the WPP Media family, appointing him to lead the Head – West Region.. In his new role, Banerjee will work closely with Wavemaker’s clients, teams and leadership to deepen partnerships, identify new opportunities and support business growth. Banerjee brings more than two decades of experience across media...
Seasoned marketer and brand builder Tushar Mehta has joined Haldiram’s as Vice President – Growth & Marketing, taking on a key leadership mandate at one of India’s prominent homegrown food brands. Mehta brings close to two decades of experience across brand building, consumer marketing and growth. His career includes leadership roles with Taco Bell, Coffee...
