Prashanti Moktan Appointed to Lead NDTV’s Instagram Strategy

NDTV has appointed Prashanti Moktan as Head of Instagram as the news network increases its focus on social platforms and platform-led storytelling. In her new role, Moktan will lead NDTV’s Instagram strategy, with a broader mandate to develop social-first formats and strengthen audience engagement.

The appointment comes as news consumption continues to evolve across digital and social platforms, creating new opportunities for publishers to reach audiences through formats tailored to individual platforms.

Focus on Social-First Storytelling

Moktan will be responsible for shaping NDTV’s Instagram presence, including the development of social-first formats designed to engage audiences and connect the network with newer viewers.

Her mandate will also include growing audience engagement and adapting NDTV’s storytelling approach to the changing ways in which people discover, consume and participate in news conversations online.

Moktan on the New Role

Commenting on her appointment, Moktan said social media is becoming increasingly central to how audiences experience news.

“Social media is increasingly central to how people experience news – how they discover it, engage with it and participate in the conversation around it. NDTV has one of India’s most recognised news brands, and I am excited by the opportunity to help take its storytelling to newer audiences and build formats that are distinctive, relevant and native to each platform,” she said.

NDTV Looks to Extend Its Digital Reach

Vinay Sarawgi, Chief Content Officer, NDTV, said journalism needs to reach audiences across the platforms where they spend their time.

“Great journalism needs to meet audiences where they are. Prashanti brings a strong blend of editorial judgment, creativity and audience insight, and I look forward to seeing her build new formats that extend NDTV’s reach and relevance across social platforms,” Sarawgi said.

Rahul Kanwal, CEO and Editor-in-Chief, NDTV, also highlighted the changing role of social media in news consumption and audience engagement.

“Social media is reshaping how people consume news and engage with the stories that matter to them. As we continue to strengthen NDTV’s digital presence, Prashanti’s deep understanding of audiences and platform-led storytelling will help us build stronger connections with viewers across social media,” Kanwal said.

More Than 13 Years of Media Experience

Moktan brings more than 13 years of professional experience across media and digital platforms. Her career includes stints at Business Today, India Today and Inshorts, among others.

Her experience across established news organisations and digital-first platforms adds to her background in audience-focused content and platform-led storytelling.

With her appointment, NDTV is placing greater emphasis on Instagram as part of its wider social media strategy, with a focus on developing formats that combine the network’s journalism with the consumption habits of digital audiences.