Launched with a purpose to revolutionize India’s spice industry, ZOFF Foods strengthens its commitment to consumers and the ecosystem at large with a thought-provoking campaign, ‘Know The Brand’. Launched ahead of India’s festive season, #KnowTheBrand is purpose-led and shifts the conversation towards quality consciousness. Having kicked off as a consumer awareness initiative, #KnowTheBrand developed into...
NODWIN Gaming, a global leader in youth entertainment, today announced the launch of NODWIN Sports, a dedicated mainstream sports vertical focused on building new-age sports properties, driving mass participation and developing strategic opportunities across the Global South sports ecosystem. NODWIN Sports has been established to bring NODWIN Gaming’s expertise in building high-engagement youth and entertainment...
Stable Money has launched Badhte Jao, a national brand campaign for Fixed Deposits that seeks to give the traditional savings instrument a more contemporary cultural identity. The campaign is built around a simple proposition: while Indians invest across multiple financial products, the FD continues to play an important role in funding milestones such as weddings,...
Multiicon has appointed Siddhesh Mestry as its Chief Executive Officer, bringing more than 15 years of leadership experience in the travel and travel technology industry to the company. His appointment comes as Multiicon looks to strengthen its strategic direction, expand its market presence and accelerate innovation across its technology ecosystem. Mestry Brings Extensive Travel Industry...
Emma Rogerson has joined Teach Us Consent as Communications Manager, moving into an in-house communications role after building her career across the agency sector. Rogerson joins the organisation from Sling & Stone, where she served as an Account Director. She previously worked agency-side at Adhesive, gaining experience across communications before making the move into an...
Publicis Groupe Middle East has appointed Kalpesh Patankar as Chief Creative Officer of Leo Constellation, comprising the creative agencies of Leo Gulf and Publicis Gulf. The appointment marks Patankar’s return to the Groupe and brings one of the region’s established creative leaders back into a senior leadership role. In his expanded mandate, Patankar will lead...
Kyndryl (NYSE: KD), a provider of mission-critical enterprise technology services, has appointed Maged Wassim as Vice President and Managing Director for the Middle East and Africa (MEA). The appointment comes as organizations across the region increasingly shift from digital transformation initiatives toward becoming AI-native enterprises. In his new role, Wassim will lead Kyndryl’s business across...
SHIFT, the creative services and advertising arm of Telfaz11, has appointed Adel Alsayeh as Managing Director, with responsibility for leading the agency’s Saudi operations and driving its next phase of growth and transformation. The appointment builds on Telfaz11’s broader creative ecosystem and its established understanding of Saudi audiences and culture. In his new role, Alsayeh...
Ruchika Malhan Varma has joined AI-enabled insurer Mahindra Manulife Insurance as Chief Marketing and Customer Officer, according to her updated LinkedIn profile. The appointment brings an experienced marketing and customer leadership professional to the insurance company as it continues to build its presence in the market. Varma moves to Mahindra Manulife Insurance from Generali Central...
Yugal Tiwari has joined BharatPe as its new Chief Product and Marketing Officer (CPMO), according to an announcement shared by Tiwari on LinkedIn. The appointment adds a senior product and marketing leader to BharatPe’s team as the fintech continues to build its digital payments and financial services business. Tiwari moves to BharatPe from Paytm, where...
