Tushar Mehta Takes Charge as VP – Growth & Marketing at Haldiram’s

Seasoned marketer and brand builder Tushar Mehta has joined Haldiram’s as Vice President – Growth & Marketing, taking on a key leadership mandate at one of India’s prominent homegrown food brands.

Mehta brings close to two decades of experience across brand building, consumer marketing and growth. His career includes leadership roles with Taco Bell, Coffee Island India and AB InBev, giving him experience across food, beverage and consumer-facing businesses.

Mehta Brings Nearly Two Decades of Marketing Experience

Throughout his career, Mehta has worked across brand building, consumer marketing and growth, with experience spanning established global and Indian consumer businesses.

His previous leadership roles at Taco Bell, Coffee Island India and AB InBev have given him exposure to developing brands, engaging consumers and driving growth across competitive markets.

At Haldiram’s, Mehta will take on the responsibility of Growth & Marketing as the brand looks ahead to its next phase.

Joining an Iconic Indian Food Brand

Haldiram’s has built a strong position in India’s food and hospitality landscape, with its brand shaped by a long-standing focus on quality, consistency and consumer-centricity.

The company has developed its presence across the food and hospitality business while building significant consumer familiarity and trust in India.

Mehta’s appointment brings his experience in consumer marketing and brand building to an organisation with an established presence across the Indian food market.

Mehta on Haldiram’s Next Chapter

Commenting on his appointment, Tushar Mehta said Haldiram’s represents one of India’s notable consumer success stories.

He highlighted the brand’s ability to achieve significant scale while maintaining deep consumer trust, describing that combination as an extraordinary achievement.

Mehta added that he was excited to join the Haldiram’s family and contribute to the brand’s next chapter of growth.

Focus on Growth and Consumer Marketing

Mehta’s new role combines his experience in brand building, consumer marketing and growth with Haldiram’s established consumer franchise.

His mandate as Vice President – Growth & Marketing will place these capabilities at the centre of his role as he joins the leadership team of the food and hospitality brand.

With nearly two decades of experience across consumer-facing businesses, Mehta now begins his next chapter at Haldiram’s, bringing a broad marketing background to the company’s growth agenda.