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November 4, 2026 November 3, 2026 by In AdvertisingStory 1

Haldiram’s Bets Big on Digital This Diwali, Ropes in Bollywood Stars, Regional Celebrities, Comedians and AI Creators for Its Biggest Festive Campaign

Haldiram’s, one of India’s most loved snack and sweets brand, has gone all out this festive season with its Diwali marketing campaign, ‘Haldiram’s Se Bani Khaas Diwali’. Bringing together personalities from film, television, regional cinema, comedy and digital content, including an AI creator, the brand has taken a digital-first approach to connect with consumers across...

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September 14, 2026 September 12, 2026 by In AppointmentNext Chapter

Tushar Mehta Takes Charge as VP – Growth & Marketing at Haldiram’s

Seasoned marketer and brand builder Tushar Mehta has joined Haldiram’s as Vice President – Growth & Marketing, taking on a key leadership mandate at one of India’s prominent homegrown food brands. Mehta brings close to two decades of experience across brand building, consumer marketing and growth. His career includes leadership roles with Taco Bell, Coffee...