Leadership move aimed at strengthening its digital capabilities, The Coca-Cola Company has elevated Siddharth Subramanian to the role of Director – Marketing, Digital Commerce. The promotion reflects Coca-Cola’s growing focus on building a robust digital ecosystem to drive consumer engagement and business growth. A Step Towards Digital-First Growth As consumer behaviour continues to shift toward...
Eloelo Group has partnered with Slay Media as its content and video production partner. The collaboration is aimed at enhancing the platform’s creative output and delivering engaging, high-quality content to its growing user base. A Content-Driven Collaboration With short-form video and digital content continuing to dominate user engagement, Eloelo Group is focusing on scaling its...
AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service...
Art-E Mediatech has secured the creative mandate for IndiaMART. The partnership marks a strategic step for IndiaMART as it looks to strengthen its brand communication and deepen engagement with businesses across India. A Strategic Creative Partnership With this mandate, Art-E Mediatech will be responsible for driving creative strategy, campaign development, and brand communication for IndiaMART....
Laura Bashraheel has been promoted to the role of Head of PR & Communications at Johnson Controls Arabia. The move highlights the company’s focus on strengthening its communications strategy and enhancing brand positioning across the region. A Strategic Leadership Promotion Laura Bashraheel’s elevation comes as Johnson Controls Arabia continues to expand its presence in the...
Jindal Stainless has appointed Madison Media as its Media Agency on Record (AOR). The partnership marks a significant step in the company’s efforts to enhance its communication strategy and connect more effectively with its target audiences. A Strategic Media Partnership With this mandate, Madison Media will be responsible for handling media planning, buying, and strategy...
Growing dominance in India’s OTT ecosystem, Netflix has emerged as the leading platform for Hindi streaming rights in 2025, according to the latest Ormax Stream Track report by Ormax Media. The findings highlight Netflix’s aggressive content acquisition strategy and its continued focus on strengthening its Hindi-language portfolio one of the most competitive segments in the...
Vinay Malhotra has stepped down from his role as Sales Head at IndiGo. His exit comes at a time when the airline is witnessing a phase of leadership transition, signalling a potential shift in its commercial and strategic approach. While official details around the transition remain limited, the move has drawn attention across the industry,...
The Astor Goa announces the appointment of Chef Pradeep Kumar Thakur as Executive Chef, marking a decisive step in shaping the hotel’s next culinary chapter. With over two decades of experience across leading hospitality brands, Chef Thakur brings a refined, ingredient-led approach and a strong command of Indian regional cuisines and live-fire techniques. Over the...
Franchise cricket, a consortium led by Lakshmi N Mittal and Adar Poonawalla is reportedly in advanced talks to acquire a stake in Rajasthan Royals. The move signals a potential shift in ownership dynamics for one of the Indian Premier League’s most recognisable teams. While official confirmation is awaited, the development has already sparked significant interest...
