8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...
The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...
Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...
Hybrid India has announced the elevation of Sushaant Chopra as Director, India Sales, further strengthening its leadership team as the company accelerates growth across the country. In his new role, Chopra will expand his responsibilities from leading sales operations across North and South India to overseeing Hybrid India’s sales strategy and execution at a national...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...
PhonePe, today announced the appointment of Srijon Biswas as its Chief Technology Officer (CTO). In his new role, Srijon will lead PhonePe’s engineering organization. Srijon has been a key pillar of PhonePe’s technology journey over the past several years, leading engineering across multiple teams and playing a central role in building one of the strongest...
STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...
Restaurant Brands Asia Limited (RBA), the operator of Burger King in India and Burger King and Popeyes in Indonesia, has announced the successful completion of its acquisition by Inspira Global through its food and beverage platform, Lenexis Foodworks Private Limited. The transaction, valued at ₹2,235 crore, marks one of the largest deals in India’s quick-service...
Adotrip, one of India’s rapidly growing AI-powered travel-tech platforms, has announced its strategic association with IRCTC (Indian Railway Catering and Tourism Corporation) to offer bookings for some of the country’s most prestigious luxury train experiences the Maharajas’ Express, The Golden Chariot, and the Buddhist Circuit Tourist Train. With this association, Adotrip will become an authorized...
Yum! Brands has appointed Rishab Mukherjee as the Chief Marketing Officer (CMO) for KFC South Asia, strengthening the leadership team of the quick-service restaurant giant as it continues to drive growth across the region. The appointment was recently announced by Mukherjee through a LinkedIn post. Mukherjee brings more than 16 years of experience in brand...
