WLDD, a new-age content distribution and creator-led marketing company founded in 2018, has secured strategic investment from Adfactors PR, India’s largest public relations firm, and Vikas Khemani, Founder & CIO at Carnelian Asset Management & Advisors. The investment will support WLDD’s plans to scale its technology, creator ecosystem, content platforms and brand solutions as businesses...
Google DeepMind is seeing a significant decline in its share of elite artificial intelligence talent as rival AI laboratories intensify recruitment across key global markets, according to a report by Fortune. An analysis by UK-based intelligence firm Zeki Data found that DeepMind’s share of research and advanced-engineering hires across Europe, the Middle East and Africa...
Public confidence in artificial intelligence is rising even as global media coverage becomes increasingly critical, according to new research from media intelligence firm CARMA. The report, titled “Perceptions of AI: A power shift from productivity tool to strategic infrastructure,” examines the growing gap between public sentiment and media narratives around AI. The study analysed 6,000...
Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...
Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has appointed Prashant SUkhwani as Managing Partner, Social. In his new role, he will lead Social @ PDX India, working with brands across social, creators, content, search and performance. SUkhwani will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions,...
As CRED founder Kunal Shah prepares to take on the role of Global CEO of WhatsApp, the leadership transition signals a potentially transformative chapter for one of the world’s most widely used digital platforms. The appointment would see an Indian entrepreneur succeed Will Cathcart at a time when WhatsApp is evolving far beyond its origins...
As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...
Reliance Industries is increasingly positioning artificial intelligence at the centre of its entertainment growth strategy, as the company seeks to transform content creation, audience engagement, advertising, and digital media experiences across its expanding entertainment ecosystem. The move comes as media and entertainment companies worldwide embrace AI-driven technologies to improve operational efficiency, personalise content experiences, optimise...
CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...
Publicis Sapient and Salesforce have unveiled a new report exploring the rise of agentic commerce, signalling what industry experts believe could become a transformative shift in the future of retail, customer engagement, and digital commerce ecosystems. The report focuses on how AI-powered autonomous systems often referred to as agentic AI are reshaping the way retailers...
