As artificial intelligence rapidly transforms the marketing landscape, brands are discovering that technology alone is not enough to guarantee success. While AI offers unprecedented opportunities for automation, personalisation, and efficiency, marketers continue to face significant challenges around measurement, attribution, and effective communication across diverse audiences and markets. Industry experts believe that the future of marketing...
Reliance Industries is increasingly positioning artificial intelligence at the centre of its entertainment growth strategy, as the company seeks to transform content creation, audience engagement, advertising, and digital media experiences across its expanding entertainment ecosystem. The move comes as media and entertainment companies worldwide embrace AI-driven technologies to improve operational efficiency, personalise content experiences, optimise...
CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...
Publicis Sapient and Salesforce have unveiled a new report exploring the rise of agentic commerce, signalling what industry experts believe could become a transformative shift in the future of retail, customer engagement, and digital commerce ecosystems. The report focuses on how AI-powered autonomous systems often referred to as agentic AI are reshaping the way retailers...
The rapid rise of Agentic AI is beginning to trigger major conversations across the Middle East’s advertising and marketing ecosystem, as brands, agencies, and technology companies explore how autonomous AI systems could fundamentally transform campaign planning, media buying, content production, and consumer engagement. Unlike traditional AI tools that primarily assist with specific tasks, Agentic AI...
As artificial intelligence continues transforming the global advertising and creative industries, jurors at the Cannes Lions International Festival of Creativity are reinforcing one message: creative craft matters more than ever. While AI tools are rapidly accelerating content creation, ideation, and production processes, industry leaders believe that genuine storytelling, emotional resonance, originality, and executional excellence remain...
Artificial intelligence is rapidly redefining the global media ecosystem, transforming how content is created, distributed, consumed, and monetised. According to Tarek Sharafeddin, Managing Director of Neotic Media, the future of the industry lies in what he describes as the “Neotic Intelligence Loop” a continuously evolving system where AI, audience behaviour, content, and data interact in...
Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
