Omnicom Advertising has partnered with Google to introduce an AI-led creative intelligence system across the Middle East. The initiative is aimed at transforming how brands conceptualise, execute, and optimise campaigns in an increasingly digital-first ecosystem. The rollout underscores the Middle East’s rising importance as a hub for innovation-led marketing and data-driven decision-making. Driving the Next...
Google has rolled out its “personal intelligence” capabilities for Google Gemini users across the Arab world. The update marks a strategic step in making AI not just smarter but more intuitive, context-aware, and tailored to individual users. The move comes at a time when the AI race is shifting from raw capability to relevance and...
Publicis Groupe has announced the appointment of Zachary B. as Chief AI Officer for the Middle East and Turkey, reinforcing its strategic commitment to advancing artificial intelligence capabilities across key growth markets. The move reflects the Groupe’s continued focus on embedding data, technology, and AI at the core of its regional operations. Advancing AI-Led Transformation...
