Aditya Jangid, Chairman and Managing Director, AdCounty Media Media buying has traditionally revolved around delivery metrics, including impressions, clicks, CPMs, and viewability. These enable advertisers to measure the efficiency of their media buys, but not in assessing how effective those buys were at moving the business. The lack of direct correlation between the two is...
In a decisive move to strengthen its foothold in India, Victoria’s Secret has unveiled its latest summer campaign featuring Bollywood’s rising star Triptii Dimri. The collaboration signals more than just a seasonal launch it reflects a deeper strategic pivot toward cultural relevance and market-specific storytelling. A Strategic Shift Toward IndiaIndia has rapidly emerged as one...
Media Mantra Consulting, the global public relations and integrated communications arm of the Media Mantra Group, has announced the appointment of Eslam Al Toom as Head of its Influencer Marketing wing. The appointment reinforces the agency’s strategic vision to build an extensive suite of services for brands across the Middle East, further strengthening its presence...
