Prashant SUkhwani Takes Charge of Social at Publicis Digital Experience India

Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has appointed Prashant SUkhwani as Managing Partner, Social. In his new role, he will lead Social @ PDX India, working with brands across social, creators, content, search and performance.

SUkhwani will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, as the agency continues to expand its integrated social offering.

16 Years of Marketing Experience

SUkhwani joins PDX India with more than 16 years of marketing experience across ITC, Bunge and Burger King India, where he most recently served as Vice President, Marketing.

Throughout his career, he has worked across brand, digital and integrated marketing, leading initiatives spanning brand, content, media, CRM and performance.

At Burger King India, SUkhwani also worked on strengthening the brand’s first-party data capabilities, adding to his experience in data-led marketing and customer engagement.

PDX India Strengthens Social Offering

Commenting on SUkhwani’s appointment, Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, said, “Social has fundamentally changed. Winning today requires brands to move at the speed of culture while staying accountable to business outcomes. Prashant brings deep experience in building integrated, digital-first marketing ecosystems, and we’re excited to have him lead Social @ PDX India as we continue helping brands navigate the next era of social marketing.”

SUkhwani on His New Role

Prashant SUkhwani, Managing Partner – Social, PDX India, said that effective marketing should focus on solving business problems rather than operating through separate channels.

“Throughout my career, I’ve believed that great marketing isn’t about channels. It’s about solving business problems. Consumers experience one brand, not separate teams for social, creators, search or performance and that’s exactly what drew me to this opportunity,” he said.

SUkhwani added that bringing together AI, data, cultural intelligence and creators can provide brands with a more integrated approach to building customer relationships and driving sustainable growth.

He also highlighted Social @ PDX India’s approach to bringing structure to the complexity of modern social marketing and said he looks forward to working with clients on their next phase of growth.

Focus on AI, Data and Cultural Intelligence

SUkhwani’s appointment comes as PDX India expands its social offering, bringing together AI, data, creators and cultural intelligence.

The integrated approach is aimed at helping brands navigate an increasingly complex social ecosystem while connecting cultural relevance with measurable business outcomes.