This Raksha Bandhan, Myntra is celebrating siblinghood with its latest campaign ‘Bhai Code’ for M-Now. Rooted in Rakhi rituals and sibling dynamics, the campaign captures the banter and warmth of the occasion while highlighting M-Now’s selection across fashion, beauty, and gifting. Through a playful creative lens, the lead film explores the Bhai Code, a humorous...
Project Agora has unveiled Realize+, the latest evolution of its performance marketing platform, Realize, designed to help advertisers scale conversions beyond traditional search and social channels through agentic AI. Realize combines premium publisher, OEM and app inventory with first-party data and AI trained on signals from more than 600 million daily active users globally. The...
Comic Con India is set to begin its 2026–27 season in Visakhapatnam (Vizag) on 10th and11th ofOctober 2026 at Kalam Convention Centre, bringing India’s biggest pop culture celebration to the city for the first time. The Vizag edition will mark the beginning of Comic Con India, which will travel to cities across the country in...
Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the...
As families across the UAE prepare for the new academic year, Jashanmal has launched its #BackToBrilliance #BackToSchool product-focused campaign, bringing together a curated collection of premium backpacks, lunch solutions, hydration products and school essentials from trusted international brands. The campaign is supported by an integrated marketing programme spanning radio, digital and social media, influencer collaborations,...
Kent RO Systems has agreed before the Delhi High Court to withdraw advertisements and social media posts challenging Urban Company’s claim that its Native water purifiers can operate for two years without servicing. Urban Company approached the Delhi High Court on August 11, 2026, filing a defamation and disparagement suit against Kent RO. The dispute...
Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...
Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...
WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’. The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way....
Blue Machines AI, an advanced enterprise-grade Conversational AI platform, today announced the launch of Floe, its proprietary context-aware language detection model, designed to help AI agents determine not only which languages a customer is using, but whether the customer actually intends to change the language of the conversation. Built for India’s multilingual communication patterns, the...
