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The Return of the Classic Watch: Why Men Are Reinvesting in Timeless Accessories

Timex has partnered with modern American menswear brand Todd Snyder to reimagine the iconic 1960s Marlin for Spring/Summer 2026. Designed exclusively for Todd Snyder’s runway show, the Timex x Todd Snyder Marlin Mesh pairs the classic 34mm stainless-steel Marlin case with a high-polished mesh bracelet inspired by one of Todd’s favourite vintage watches. Available in...

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Parle Monaco Turns ‘Sada Salty Raho’ Into a Musical Anthem with Orry, Chaar Diwari and The Siege

Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...

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SOCIALEYEZ Adds UAE Space Agency to Its Growing Client Roster

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, adding another government and future-focused organisation to its growing portfolio. The partnership further strengthens the agency’s presence across the space, technology and innovation sectors, while supporting its continued growth in areas aligned with the UAE’s future ambitions. Partnership to Focus on Digital Communications Under...

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Dua Lipa Brings a New Twist to Nespresso’s Iconic “What Else?” Campaign

Nespresso UAE is set to release its latest global brand campaign on September 1, 2026, featuring cultural icon and new Global Brand Ambassador Dua Lipa. Developed in partnership with Publicis Groupe’s LEO Constellations, the campaign explores coffee as both a familiar ritual and an invitation to discover new experiences. Dua Lipa Reimagines “What Else?” At...

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Rain, Rides & a Little Magic: Imagicaa’s ‘Baarish Mein Magic’ Makes a Perfect Case for Monsoon Adventures

Imagicaa, one of India’s largest theme parks, is inviting travellers to look beyond the usual monsoon road trips to scenic hill stations and discover a different kind of rainy-day escape through its latest campaign, ‘Baarish Mein Magic.’ To bring the campaign to life, the brand has launched a new digital film across its social channels,...

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Esports World Cup 2026: Team Falcons reclaim Club Championship lead; Dralii makes history as first player to win three EWC titles

Week 6 of the Esports World Cup (EWC) 2026 has concluded, and after an incredible weekend of competition, the stage is now set for the final week of the tournament. Four champions were crowned across Rocket League, PUBG Mobile, Rainbow Six Siege, and Chess, while the Club Championship race saw Team Falcons reclaim the top...

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Adotrip Turns Eight: From Travel Content Platform to a Full-Stack Travel Ecosystem

Eight years after entering the travel space, Adotrip is no longer positioning itself simply as an online travel platform. The company is now building a broader travel ecosystem-bringing together technology, bookings, curated experiences, B2B partnerships and destination-led travel solutions under one roof. What began in 2018 as a platform focused on travel content and discovery...

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Waymo Selects WPP Media for Media Duties Across North America and EMEA

WPP Media has been appointed as the media agency for Waymo, Alphabet’s autonomous driving company, across North America and the Europe, Middle East and Africa (EMEA) region. Under the new partnership, WPP Media will oversee media strategy, planning and buying for Waymo across both regions. The appointment comes as the autonomous mobility company prepares to...

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80 Years of Independence: From the India of 1947 to the India of Tomorrow

  As India marks 80 years of Independence, the occasion is more than a celebration of freedom it is a moment to reflect on eight decades of transformation, resilience, ambition and collective progress. On 15 August 1947, India emerged from nearly two centuries of colonial rule as an independent nation. The transfer of power marked...

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Sprite Partners with India’s First Private Train for Six-Month Brand Association

The Indian Railway Catering and Tourism Corporation (IRCTC) has awarded train branding advertising rights for the Lucknow–Delhi–Lucknow Tejas Express to Sprite for six months, making it the first train in India to be named after a brand. As part of the arrangement, the IRCTC Tejas Express, operating as Train 82501/82502, will be announced as the...