MTV Splitsvilla, one of India’s most iconic youth reality franchises, returns with Season X6, streaming on JioHotstar and airing on MTV. The new season has onboarded six sponsors, with Instax by Fujifilm as Presenting Sponsor, SOFY, NEWME Asia, ENVY and Philips joining as Co-Powered By Sponsors, and Matrix coming on board as Special Partner. Known...
A retrospective on pre-Netflix India, marking how the OTT streaming giant killed the agony of the buffering bar 10 years ago. It was the era before Netflix, but high schoolers in Mumbai were no different then than they are now. The colours of our uniforms may have divided us into different houses, but we were...
Announced on January 14, 2026, the feature is launching in beta in the US. Google has introduced Personal Intelligence for Gemini, a new feature that allows users to personalise the AI assistant by connecting select Google apps. Announced on January 14, 2026, the feature is launching in beta in the US. With Personal Intelligence, users can link...
PDX India will be led by Amaresh Godbole as chief executive officer, who will also take on the role of chief – AI Experiences & Solutions, Publicis Groupe India. Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-led offering that addresses the most critical middle-funnel and after-funnel priorities of...
According to reports, the subscriptions will offer additional features, including AI tools, while the core services on the platforms will continue to be available for free. Meta is set to trial premium subscription offerings across Instagram, Facebook and WhatsApp in the coming months, marking its latest move to test paid services across its social platforms....
H&M returned to Lollapalooza India 2026 on 24 and 25 January in Mumbai with a bold festival presence. In true H&M spirit, the immersive brand experience brought together fashion, beauty, music, and self-expression. At the heart of H&M’s festival presence was the H&M Beautyverse, an immersive, high-energy space dedicated to all things H&M Beauty. Featuring a...
Maruti Suzuki India Limited reported a solid performance for the quarter ended December 31, 2025, with profit after tax rising to ₹36,593 crore, up from ₹33,028 crore in the same period last year, as per its unaudited financial results approved by the board on January 28, 2026. Revenue from operations for the quarter stood at...
In a category known for safe messaging and functional storytelling, SUYUG Infra has delivered a rare example of real estate marketing built for cultural participation. Its recent UFO-themed campaign turned Bengaluru into an immersive narrative playground, demonstrating how real estate brands can borrow from entertainment, meme culture, and social-first storytelling without diluting credibility. Executed over two weeks...
Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Limited, has unveiled an exciting new chapter of its flagship brand campaign, ‘Bharosa Tum Ho’. The campaign centres on ‘Trust’ as its emotional anchor, while evolving the narrative to spotlight the individual’s role as the primary protector of their family. Through simple, human storytelling,...
The brand moved up in the Brand Finance ranking from 105 last year to rank 100 spot on this year. ADNOC has entered the Top 100 most valuable global brands, making it the first Emirati brand to enter the list. The brand moved up in the Brand Finance Global 500 ranking from 105 last year to...
