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Sarah M. George Joins Muthoot FinCorp Board as Independent Director

Muthoot FinCorp Limited (MFL) has appointed Sarah M. George as an Independent Director on its Board, strengthening the company’s leadership expertise across audit, assurance, governance, strategy and organisational leadership. The appointment comes as Muthoot FinCorp continues to strengthen its institutional capabilities and governance framework. Over 35 Years of Professional Experience George brings more than 35...

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Kotak Mahindra Bank Appoints Leenata Kasawlekar as Deputy VP – Corporate Communications

Leenata Kasawlekar has joined Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, as part of the Group Corporate Communications team. Kasawlekar announced the move on LinkedIn, describing the appointment as a new industry and a fresh opportunity to learn, grow and contribute through strategic communications. Over a Decade of Communications Experience Kasawlekar brings...

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This Independence Day, redBus launches ‘Freedom Bottle’ campaign spotlighting women’s hydration during bus journeys

Ahead of the 80th Independence Day, redBus, a leading online bus ticketing platform, has launched Travel Equal, an initiative dedicated to identifying and addressing the everyday inequalities women experience while travelling. As its first activation under this initiative, redBus has introduced Freedom Bottle, an Independence Day campaign that combines a documentary-style film and an on-ground...

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Rusk Media Brings Ai+ Nova Smartphone, Godrej, Farmley and Denver Onboard for I-POPSTAR Tamil

Rusk Media has unveiled I-POPSTAR Tamil, a new original music reality format on its OTT platform Alright! TV, with a multi-brand sponsorship roster comprising Ai+ Nova Smartphone, Farmley, Godrej Appliances and Denver Perfumes. Ai+ Nova Smartphone has come on board as the Presenting Sponsor, while Farmley Makhana, Godrej’s Appliances business and Denver Perfumes have joined...

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Amitabh Bachchan brings alive Kaun Banega Crorepati’s ‘Sochna Padega’ through a Powerful Rap

Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look,...

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Why Fintech CAC Models Are Breaking – and What Growth Teams Are Doing About It

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media For decades, fintech advancement mostly followed a known strategy: attracting customers through marketing, improving how people are convinced to buy fintech’s products or services, and increasing expenses as long as CAC remains lower than LTV. This was a model that was meant to help fintech...

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L’Oréal India Elevates Rupal Singh Chauhan to Head of Marketing for Biolage

L’Oréal India has elevated Rupal Singh Chauhan to the position of Head of Marketing – Biolage, marking a new phase in her more than six-year journey with the beauty and personal care company. Chauhan announced the move on LinkedIn, describing the appointment as a fresh challenge following her stint leading marketing initiatives for Kérastase Paris....

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Nisha Sharma Takes Charge as DGM – TV Ad Sales at Republic World

Republic World has appointed Nisha Sharma as Deputy General Manager – TV Ad Sales, Republic TV, strengthening its advertising sales leadership team. In her new role, Sharma will be responsible for driving the broadcaster’s television advertising business, with a focus on supporting revenue growth and developing effective solutions for advertisers. Extensive Media Industry Experience Prior...

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Rubber King Tyre Group Appoints Amit Verma as Group Head – HR & Admin

Rubber King Tyre Group has appointed Amit Verma as Group Head – HR & Admin, strengthening its people leadership as the company continues to support business growth through organisational excellence. In his new role, Verma will lead the company’s people strategy, while overseeing and strengthening HR and administrative functions across the organisation. Over 24 Years...

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Matt Concierge Appoints JCRADS & PARTNERS to Lead Communications

JCRADS & PARTNERS, the Dubai-based boutique marketing, PR and social agency, has been appointed as the public relations and communications partner for Matt Concierge, a luxury travel and lifestyle concierge company known for delivering personalised experiences and privileged access. Under the new mandate, JCRADS & PARTNERS will oversee strategic communications and media relations for Matt...