For nearly two decades, the digital marketing playbook revolved around one primary goal: ranking high on Google. Today, that strategy is no longer enough. Consumers are increasingly moving beyond traditional search engines and turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. Instead of typing short keywords, users are asking conversational...
ProHance, the Productivity Control Room for enterprises, today announced the appointment of Ankit Chaturvedi as its Global Head of Marketing and GTM Engineering. The move strengthens a growing lineup of AI-first leadership hires at the company as it scales toward its vision of a Unified Productivity Control Room, built to help enterprises amplify human, vendor,...
Zee Entertainment Enterprises Limited (ZEEL) has elevated Annkur Kapila to the role of Executive Vice President – Sports Strategy & Business Development, giving him a new mandate focused on strengthening the company’s sports business and identifying new growth opportunities. Kapila moves into the position after serving as EVP – National Head Sales for ZEE5, where...
WPP Media has appointed Bhushan Bagkar as Vice President – Strategy, strengthening its strategic leadership team as the company continues to develop insight-led and data-driven solutions for brands. Bagkar joins WPP Media following a stint at Madison World, where he served as General Manager. In his new role, he will focus on developing strategic marketing...
SAL Saudi Logistics Services has elevated Mshari Alothman to the role of Brand Experience Director, marking a significant milestone in his career across branding, marketing and customer experience. In his new leadership role, Alothman will lead SAL’s brand experience strategy, bringing together brand, customer experience and creative initiatives to strengthen the company’s market positioning and...
Building on the momentum of Zydus Lifesciences Limited’s #LiverKiSuno campaign, TheSmallBigIdea (TSBI) scripted and produced an influencer-led initiative featuring actors Vivek Dahiya and Sana Makbul. The initiative takes the campaign’s core message to digital audiences through relatable, everyday storytelling. The #LiverKiSuno campaign introduced the idea of hidden “villains” affecting liver health through one of India’s most recognised on-screen villains, Ashish Vidyarthi. It spotlighted excess body weight,...
Prime Video, India’s most-loved entertainment destination, today unveiled the trailer for the second season of its unscripted Original series, The Traitors. Set against the grandeur of Jaisalmer’s royal Suryagarh Palace, the upcoming season sees Karan Johar return as the master orchestrator of a reality series where trust is a luxury, deception is a strategy, and...
Honasa Consumer Limited, India’s leading beauty and personal care company, today announced the elevation of Nilesh Kotalwar to Chief Marketing Officer (CMO). In his new role, Nilesh will lead the company’s integrated marketing function across its portfolio of brands, with a focus on building stronger consumer connections, accelerating brand growth, driving innovation across marketing channels,...
Yubi MENA has appointed Neha Agarwal as Head of Marketing, strengthening its leadership team as the company continues to expand its presence across the Middle East and North Africa. In her new role, Agarwal will lead Yubi MENA’s marketing strategy across the region, with a mandate spanning brand growth, go-to-market initiatives, demand generation and strategic...
Bennett, Coleman & Co. Ltd. (BCCL) has appointed Nonita Kalra as Chief Creative Officer – Luxury, Fashion and Lifestyle,Nonita Kalra joins the media company after serving as Editor-in-Chief at Tata CLiQ Luxury. In her new leadership role, Kalra will spearhead BCCL’s creative strategy across luxury, fashion, lifestyle and culture, bringing her extensive editorial and media...
