The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...
Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...
STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...
Adotrip, one of India’s rapidly growing AI-powered travel-tech platforms, has announced its strategic association with IRCTC (Indian Railway Catering and Tourism Corporation) to offer bookings for some of the country’s most prestigious luxury train experiences the Maharajas’ Express, The Golden Chariot, and the Buddhist Circuit Tourist Train. With this association, Adotrip will become an authorized...
India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts. Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon...
OpenAI has appointed Mili Kapoor as its Consumer Marketing Lead, adding a seasoned marketing professional to its growing global team as the artificial intelligence company sharpens its focus on consumer engagement and brand building. Kapoor announced the development through a LinkedIn update. Prior to joining OpenAI, Kapoor served as Product Marketing Lead – iPad at...
Yum! Brands has appointed Rishab Mukherjee as the Chief Marketing Officer (CMO) for KFC South Asia, strengthening the leadership team of the quick-service restaurant giant as it continues to drive growth across the region. The appointment was recently announced by Mukherjee through a LinkedIn post. Mukherjee brings more than 16 years of experience in brand...
Gifting and celebrations platform IGP has announced the appointment of Rohit Dangi as its Chief Financial Officer (CFO), reinforcing the company’s leadership team as it continues to scale its operations and growth initiatives. Dangi joins the organization with over 16 years of experience in corporate finance, fundraising, financial planning, and strategic advisory. In his new...
Global technology and performance marketing group Mitgo has announced the appointment of Samrat Dutta as the new Head of its Asia-Pacific (APAC) region. He succeeds Neha Kulwal, who led the business in the region for more than a decade and is now set to pursue entrepreneurial ventures. In his new role, Dutta will oversee Mitgo’s...
