At SAP Connect UAE, industry leaders and technology experts highlighted the growing importance of core business systems in enabling scalable and effective enterprise AI adoption. The discussions reinforced a key industry message: artificial intelligence can only deliver long-term business value when supported by strong, integrated, and intelligent operational foundations. As organisations across the Middle East...
For years, shapewear has quietly carried a deeper message beneath the seams — that women need to alter, compress, or “fix” themselves to fit into a certain idea of beauty. The industry has long focused on appearance first, often overlooking what women actually need from the products they wear every day: comfort, flexibility, confidence, and...
Leo has announced the appointment of Ruhie Mehra as Brand Strategy Director, reinforcing the agency’s focus on strengthening strategic planning, consumer insight capabilities, and integrated brand-building expertise in an increasingly competitive advertising landscape. The appointment comes at a time when agencies are placing greater emphasis on data-driven creativity, cultural relevance, and consumer-centric communication strategies. A...
Westfield Saudi Arabia is building anticipation for its official opening through a storytelling-led episodic content series designed to engage audiences ahead of launch. The campaign reflects a growing trend where retail and lifestyle destinations are increasingly using entertainment-style content marketing to create emotional connections and sustained consumer interest. The initiative signals a shift in how...
Luxury watchmaker Audemars Piguet has announced a new partnership with the Qatar Airways Premier Padel Tour and professional padel player Agustín Tapia, marking a strategic move into one of the world’s fastest-growing sports. The collaboration reflects the increasing convergence of luxury brands and global sports platforms as companies seek deeper cultural relevance, premium audience engagement,...
The ABBY Awards 2026 has announced the appointment of Jessica Apellaniz from Wieden+Kennedy Mexico as Jury Chair, reinforcing the awards’ focus on celebrating global creative excellence and diverse industry perspectives. The appointment highlights the increasing internationalisation of creative award platforms as agencies and brands continue to push boundaries in storytelling, innovation, and cultural relevance. A...
JioHotstar has partnered with Swiggy to bring food ordering directly into live cricket streaming experiences. The collaboration reflects the growing trend of interactive streaming ecosystems where viewers can engage with multiple services without leaving the platform. The integration aims to enhance the match-day experience for cricket fans by making food ordering seamless during live games....
Media World Group has announced the promotion of Charbel El Asmar to the position of Group CEO, marking a significant leadership transition for the company as it continues to strengthen its presence across the media, advertising, and communications landscape. The appointment reflects the group’s focus on driving innovation, expanding regional influence, and reinforcing long-term business...
Omnicom Media Group has expanded its global sports and entertainment marketing network with the launch of Fuse in Dubai. The move reflects the region’s rapidly growing influence in sports, entertainment, and cultural experiences, while reinforcing Dubai’s position as a global hub for major events, brand partnerships, and fan engagement. The launch comes at a time...
BFSI Digital Stallions Forum proudly announces the launch of The 6th Edition of The Great Indian BFSI & Fintech Awards 2026, a prestigious platform recognizing excellence and innovation across India’s Banking, Financial Services, Insurance (BFSI), and Fintech sectors Now in its sixth edition, the awards continue to celebrate outstanding achievements in marketing excellence, customer engagement, technology innovation,...
