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From Category Creation to Entertainment Hub: Prime Video Outlines APAC Playbook at APOS 2026

 At APOS 2026, Prime Video’s Asia Pacific leadership team outlined the company’s regional strategy in a session titled The APAC Playbook: How Prime Video is Shaping Streaming’s Future. Gaurav Gandhi, vice president, APAC & ANZ, Prime Video; Shilangi Mukherji, director and head SVOD business, Prime Video India; and Keisuke Oishi, country manager, Prime Video Japan took...

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Titan Company Accelerates Luxury Watch Ambitions Amid Rising Premium Demand

Titan Company is strengthening its presence in the luxury watch segment as demand for premium timepieces continues to grow rapidly across India. With consumers increasingly gravitating toward high-end products that combine craftsmanship, heritage, and exclusivity, Titan is positioning itself to capture a larger share of the expanding luxury watch market. The company’s focus on premiumisation...

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Kim You Jung Joins CHARLES & KEITH as Global Brand Ambassador

Kim You Jung has been named the new global brand ambassador for CHARLES & KEITH, marking a significant collaboration between one of South Korea’s most recognised entertainment stars and the internationally renowned fashion accessories brand. The partnership reflects CHARLES & KEITH’s continued focus on strengthening its global presence while connecting with fashion-conscious consumers through influential...

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Hubtown Limited Disrupts Mumbai’s Skyline with First-of-its-Kind 3D Anamorphic OOH Campaign for OC-Ready ‘Rising City’

Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City...

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Richa Gupta Joins Honasa Consumer to Lead Ecommerce Business

Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth...

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ITC Mangaldeep’s ‘Sixth Sense’ Film Shifts the Narrative from Inclusion to Expertise

In a category often dominated by product-centric communication, ITC Mangaldeep’s latest brand film takes a refreshingly human route. The campaign shines a spotlight on the brand’s unique ‘Sixth Sense’ initiative, an ongoing program that places visually impaired individuals at the heart of its fragrance development process. Conceptualised by Ogilvy, the film moves beyond conventional conversations...

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FIFA World Cup 2026 Album Gets an Indian Touch with Nora Fatehi’s ‘Siir Siir’

As the countdown to the FIFA World Cup 2026 gathers momentum, music is once again becoming a powerful force in shaping the tournament’s global cultural narrative. Adding an Indian touch to football’s biggest stage, Nora Fatehi has unveiled ‘Siir Siir’, a high-energy track that forms part of the Official FIFA World Cup 2026 Album. The...

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AB InBev Unveils ‘Cheers to Bars’ Initiative Ahead of FIFA World Cup 2026

AB InBev has launched its global ‘Cheers to Bars’ campaign ahead of the FIFA World Cup 2026, celebrating the important role bars, pubs, and hospitality venues play in bringing football fans together during some of the world’s biggest sporting moments. The initiative aims to recognise local venues as community gathering spaces where fans experience the...

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U.S. Regulators Move to Challenge Paramount–Warner Bros. Merger in Court

A proposed acquisition involving Paramount Global and Warner Bros. Discovery is reportedly facing mounting regulatory pressure as U.S. authorities prepare a potential antitrust lawsuit aimed at blocking the transaction. The development highlights the increasing scrutiny major mergers and acquisitions are attracting from competition regulators, particularly in industries where consolidation could significantly influence market dynamics, consumer...