New York has introduced new regulations requiring advertisers to disclose the use of AI-generated “synthetic performers” in advertisements, marking a significant step toward greater transparency in the rapidly evolving world of artificial intelligence and digital content creation. The new law aims to ensure consumers are aware when characters, actors, influencers, or spokespersons featured in advertisements...
Omnicom Advertising Group India has entrusted Rohan Mehta with expanded leadership responsibilities, marking a significant milestone in his professional journey and reflecting the organisation’s confidence in his ability to guide the business through its next phase of growth and transformation. As the advertising and marketing industry continues to evolve rapidly, leadership roles are becoming increasingly...
Billboard India has announced the appointment of Preeti Nayyar as its Chief Operating Officer (COO), reinforcing the company’s leadership team as it looks to accelerate growth, strengthen operations, and expand its presence within India’s rapidly evolving music and entertainment ecosystem. The appointment comes at a time when the media, music, and entertainment industries are undergoing...
Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media The battle for consumer attention is no longer limited to mobile apps, websites, or social feeds.The competition for attention in 2026 is happening on the home screen itself throughout connected televisions, streaming operating systems, and connected appliances, including smart fridges. What was previously thought of as...
Hiffin, a leading provider of photography and video equipment solutions, has successfully concluded its ‘Creator’s Udaan’ campaign. It was an initiative designed to support the aspiring content creators by providing them access to essential tools required for their creative journey. The campaign received participation from creators all across the country. The initiative truly showcased the...
Ador Welding Limited, India’s leading welding and cutting solutions company, is proud to announce that its Silvassa manufacturing facility has been awarded the GreenCo Silver Rating by the Confederation of Indian Industry (CII), recognizing the plant’s significant efforts toward environmental sustainability and operational excellence. The GreenCo (Green Company) Rating is a comprehensive and voluntary sustainability...
Anthropic has named KPMG as a preferred consultant for Private Equity. KPMG’s 276,000+ global workforce will also gain access to Claude as part of the expanded collaboration. KPMG and Anthropic announced a global alliance, bringing Anthropic’s frontier AI directly into KPMG’s client delivery platform. The alliance will initially focus on tax clients and private equity...
ZEE Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head of ZEE5 India, reinforcing the company’s commitment to strengthening its digital entertainment business and accelerating growth in one of the world’s most competitive streaming markets. The appointment comes at a time when the over-the-top (OTT) industry continues to evolve rapidly, driven by changing consumer...
Vadilal Industries has announced the appointment of Saibal Bhattacharyya as its Chief Operating Officer (COO), strengthening the company’s leadership team as it focuses on operational excellence, business expansion, and long-term growth in India’s highly competitive food and beverage sector. The appointment comes at a time when consumer demand, supply chain complexity, and evolving market dynamics...
Danny Jacob, Head of Marketing at Fastrack, believes the rise of the multi-watch generation represents a significant opportunity rather than a challenge, as consumers increasingly view watches as fashion statements, lifestyle accessories, and expressions of personal identity rather than products tied to long-term brand loyalty. As younger consumers embrace variety, experimentation, and self-expression, brands are...
