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Kim You Jung Joins CHARLES & KEITH as Global Brand Ambassador

Kim You Jung has been named the new global brand ambassador for CHARLES & KEITH, marking a significant collaboration between one of South Korea’s most recognised entertainment stars and the internationally renowned fashion accessories brand. The partnership reflects CHARLES & KEITH’s continued focus on strengthening its global presence while connecting with fashion-conscious consumers through influential...

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Underneat Celebrates Digital Detox with New Summer Campaign ‘Life When I’m Offline’

Underneat has unveiled its first summer campaign, ‘Life When I’m Offline’, encouraging consumers to disconnect from digital distractions and embrace meaningful real-world experiences. The campaign highlights the value of being present in everyday moments, promoting a lifestyle that prioritises authentic connections, self-expression, and mindful living. At a time when screen time continues to dominate daily...

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Yum Brands Explores $2.7 Billion Pizza Hut Divestment Amid Market Challenges

Yum! Brands is reportedly exploring the sale of its iconic Pizza Hut business in a deal valued at approximately $2.7 billion, as the global restaurant giant seeks to navigate changing consumer preferences and increasing competition within the quick-service restaurant industry. The potential transaction comes at a time when the pizza category is facing evolving market...

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Hubtown Limited Disrupts Mumbai’s Skyline with First-of-its-Kind 3D Anamorphic OOH Campaign for OC-Ready ‘Rising City’

Setting a bold new benchmark in real estate marketing, Hubtown Limited has launched a groundbreaking 3D anamorphic Out-of-Home (OOH) campaign across Mumbai for its premier residential project, Rising City at Ghatkopar East. Moving away from traditional static billboards, this highly interactive campaign transforms how developers communicate trust, readiness, and opportunity by highlighting that Rising City...

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LetzRyd Introduces LetzOwn to Build a More Financially Inclusive Gig Mobility Economy

LetzRyd, a mobility supply infrastructure platform focused on organising and scaling urban transport through technology, has introduced LetzOwn, a first-of-its-kind driver ownership model designed to make India’s gig mobility economy more financially inclusive. LetzOwn, an innovative ownership platform developed by LetzRyd, tackles a longstanding challenge in the mobility sector by helping commercial drivers transition from...

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UTOPAI STUDIOS TO PRESENT AND INVEST IN HYO-JOO YANG’S HALF MOON AS PART OF EXPANDING FILM SLATE

Utopai Studios today announced that it will present, co-produce, and invest in Half Moon, the new German-Korean live-action feature from Silver Bear-winning filmmaker Hyo-joo Yang, as part of the company’s expanding original film slate. The film will be co-produced by Germany’s In Good Company and Korea’s Paper Barn Studios, alongside Utopai Studios. Half Moon has...

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Richa Gupta Joins Honasa Consumer to Lead Ecommerce Business

Honasa Consumer Limited, India’s leading digital-first beauty and personal care company, today announced the appointment of Richa Gupta as Senior Vice President. In her new role, she will lead the company’s ecommerce business, driving growth across marketplaces, quick commerce, and emerging digital channels, accelerating the company’s ecommerce strategy, strengthening consumer engagement, and unlocking new growth...

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Zydus marks Global Fatty Liver Day with the launch of new public awareness campaign – ‘Liver Ki Suno’

Zydus Lifesciences Limited, an innovation-driven global life sciences company, today launched the second edition of its public health awareness campaign, #LiverKiSuno, on the occasion of Global Fatty Liver Day. The campaign seeks to raise awareness about liver health and encourage individuals to pay attention to silent risks that often go unnoticed until liver disease has...

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Primex Media Services Bags PR Mandate for Ajay’s Café

Primex Media Services, a leading media management and public relations agency in India, has been awarded the public relations mandate for Ajay’s Cafe, the rapidly expanding Quick Service Restaurant (QSR) chain known for its burgers and cold coffee offerings. Under the mandate, Primex Media Services will manage Ajay’s Cafe’s strategic communications, media relations and brand...