George Kovoor Takes the Helm as CEO of Parle Biscuits

Parle Biscuits, the maker of iconic brands including Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as Chief Executive Officer, effective September 1, 2026.

Leadership for the Next Phase of Growth

Kovoor joins Parle Biscuits with more than three decades of experience at PepsiCo, where he built a distinguished career across consumer businesses and multiple markets. His extensive experience in business leadership and consumer-focused operations brings additional senior expertise to Parle Biscuits as the company looks to strengthen its capabilities and pursue its next phase of growth.

Commenting on the appointment, Ajay Chauhan, Managing Director, Parle Biscuits, said, “We welcome George and look forward to working closely with him to build on Parle’s strong foundation, strengthen our capabilities and open new opportunities for sustainable growth.”

Chauhan added that as the business continues to evolve in response to changing consumer needs, Kovoor’s ability to drive results, develop talent and navigate complex markets will be valuable to the organisation.

“The company looks forward to his leadership and contribution to its next phase of growth,” Chauhan said.

Kovoor’s appointment comes as Parle Biscuits continues to build on its established portfolio of brands while responding to evolving consumer preferences in India. His experience across consumer businesses and markets is expected to support the company’s efforts to strengthen its operations, capabilities and long-term growth strategy.