Hemant Kundnani Takes Charge of Marketing at YRF

Yash Raj Films (YRF) has promoted Hemant Kundnani to Head of Marketing, elevating him from his current role as Senior General Manager – Communications. In his new position, Kundnani will report to Akshaye Widhani, CEO, Yash Raj Films.

Kundnani will lead the studio’s marketing strategy across its film and entertainment businesses, covering both Indian and international markets. His expanded mandate comes as YRF continues to build and evolve its entertainment portfolio and audience engagement strategies.

Over 15 Years of Industry Experience

Kundnani brings more than 15 years of experience spanning digital strategy, content marketing and strategic alliances. He has been with YRF for nearly five years, where he has worked across communications for the studio and its various businesses.

Before joining YRF, Kundnani held leadership positions at The Walt Disney Company, working across Fox Star Studios, Disney Interactive and UTV. His experience across digital, marketing and entertainment has given him exposure to evolving audience behaviour and the changing media landscape.

Strategic, Integrated Marketing Focus

Commenting on the elevation, Akshaye Widhani, CEO, Yash Raj Films, said, “Hemant has grown significantly during his time at YRF and has consistently demonstrated a strong understanding of the entertainment business, audiences and the changing marketing landscape.”

Widhani added that Kundnani’s experience across marketing, digital, analytics, partnerships and communications gives him a holistic perspective on building entertainment brands.

“As we continue to grow and evolve our businesses, I am confident that Hemant will bring a strategic, integrated and audience-first approach to our marketing efforts,” Widhani said.

In his new role, Kundnani is expected to bring together his experience across communications, digital and marketing to shape YRF’s marketing strategy and strengthen the studio’s engagement with audiences across markets.