Indian artificial intelligence company Sarvam has appointed Disha Sanghvi as Brand & Communications Lead, marking her move into the AI sector after a career spanning journalism, fintech and brand communications. From Journalism to Brand Communications Sanghvi began her career as a journalist at Mint, where she covered insurance and fintech regulation. Her early experience involved...
The Startup Policy Forum (SPF) has appointed Akashdeep Baruah as Communications Lead, bringing more than seven years of experience across leading news organisations to the policy-focused startup platform. Baruah has previously worked with CNBC-TV18, Reuters, Times Now and Business Today, building experience across journalism and media. Leading Communications and Media Relations In his new role...
Macaw Paints, the decorative paints brand from the house of Shyam Steel, unveils its second television commercial starring Kartik Aaryan, this time reimagined as ‘The Macaw Genie’, a larger-than-life wish granter who sprinkles a little magic and colour wherever he goes, transforming ordinary homes into extraordinary ones with a snap, a swirl and a splash...
IBC (Independence Brewing Company) With football screenings bringing friends together, match days are quickly becoming as much about the experience as the game itself. From crowded screening spots to laid-back watch parties, fans are pairing big moments on the pitch with good food, cold beer and even better company. As match-day culture grows, a beer...
Liberty Shoes has launched its Autumn-Winter 2026 (AW26) campaign, ‘Chalo Apni Chaal’, using familiar games such as chess and cards to explore individuality, personal choices and the different ways people approach life. A Campaign Built Around Individual Choices The campaign is based on the idea that, much like a game, life is shaped by the...
Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership is aimed at strengthening the brand’s media presence, sharpening its brand narrative and connecting its seven-decade legacy with conversations around the future of intimate and lifestyle apparel. Building on a Seven-Decade Legacy...
PATRIZIA, a global investment manager specialising in real assets, has appointed Hassan Awada as Senior Executive Officer (SEO), MENA. Based in the Abu Dhabi Global Market (ADGM), the international financial centre of the UAE’s capital, Awada will lead the continued growth of PATRIZIA’s business across the MENA region. Leading PATRIZIA’s MENA Business In his new...
Abhishek Karnani is set to step down as President of the International Advertising Association (IAA) India Chapter in September 2026, concluding a two-year tenure that began in September 2024. During his term, the IAA India Chapter focused on three key areas: AI, skilling and industry conversation, with initiatives spanning technology, creativity, representation, leadership and sustainability....
Parul Budhiraja has joined Ogilvy as Executive Vice President, bringing more than 19 years of experience across brand strategy, marketing and communications. She joins the agency after more than two years as a fractional CMO and strategic consultant. Experience as a Fractional CMO Before joining Ogilvy, Budhiraja worked as a fractional CMO and strategic consultant...
Volvo Cars has appointed Klaus Zellmer, currently CEO of Volkswagen-owned Škoda, as its next President and CEO. Zellmer is expected to take charge by October 1, 2027, succeeding Hakan Samuelsson. Zellmer to Take Over Volvo Cars Leadership Zellmer brings more than 30 years of experience in the automotive industry and currently leads Škoda. His appointment...
