Ogilvy Names Parul Budhiraja as Executive Vice President

Parul Budhiraja has joined Ogilvy as Executive Vice President, bringing more than 19 years of experience across brand strategy, marketing and communications. She joins the agency after more than two years as a fractional CMO and strategic consultant. Experience as a Fractional CMO Before joining Ogilvy, Budhiraja worked as a fractional CMO and strategic consultant from April 2024 to September 2026, advising startups and SMEs on brand strategy, marketing and growth. During this period, she also served as Principal Strategist at Branduits, adding to her experience in strategic brand and marketing advisory. Leadership Role at Cheil India Prior to her consulting career, Budhiraja served as General Manager at Cheil India from November 2021 to August 2024. At Cheil, her work included developing a blueprint for live commerce and strategic planning for Samsung's premium smartphone portfolio. Her responsibilities covered go-to-market and channel strategy, partnerships and creator programmes. Nearly Six Years at…

Experience as a Fractional CMO

Before joining Ogilvy, Budhiraja worked as a fractional CMO and strategic consultant from April 2024 to September 2026, advising startups and SMEs on brand strategy, marketing and growth.

During this period, she also served as Principal Strategist at Branduits, adding to her experience in strategic brand and marketing advisory.

Leadership Role at Cheil India

Prior to her consulting career, Budhiraja served as General Manager at Cheil India from November 2021 to August 2024.

At Cheil, her work included developing a blueprint for live commerce and strategic planning for Samsung’s premium smartphone portfolio. Her responsibilities covered go-to-market and channel strategy, partnerships and creator programmes.

Nearly Six Years at Contract India

Budhiraja previously spent close to six years at Contract India, where she served as Vice President.

During her tenure, she worked on brands including Bata and Droom, contributing to brand rejuvenation, campaign planning and product launches.

Early Career Across Leading Agencies

Earlier in her career, Budhiraja held brand marketing roles at Snapdeal and strategy positions at Mudra Communications, Grey Group, Draftfcb Ulka and Leo Burnett.

At Mudra Communications, she worked on brands including Livon and Wrigley’s. At Grey Group, she handled regional planning for Allianz across five markets in Asia.

Bringing Strategic Experience to Ogilvy

In her new role at Ogilvy, Budhiraja will bring together her experience across brand strategy, marketing and communications.

Her career spanning agency leadership, brand marketing, strategic consulting and fractional CMO roles adds to her experience across both established brands and emerging businesses.