Reliance Industries is increasingly positioning artificial intelligence at the centre of its entertainment growth strategy, as the company seeks to transform content creation, audience engagement, advertising, and digital media experiences across its expanding entertainment ecosystem. The move comes as media and entertainment companies worldwide embrace AI-driven technologies to improve operational efficiency, personalise content experiences, optimise...
CNN has initiated legal proceedings against Perplexity AI, alleging unauthorised use of its news content and raising fresh questions about copyright protection, content ownership, and the responsibilities of artificial intelligence platforms in the rapidly evolving digital information ecosystem. The lawsuit represents the latest chapter in the growing tension between traditional news publishers and AI companies...
Villain, a fast-growing fragrance brand by BRND.ME , has launched its Ultimate Oud Range in India, deepening its play in the value-premium fragrance segment with a collection inspired by Middle Eastern scent profiles. The five-fragrance Eau de Parfum range comprises Azure Musk, Bukhoor Oud, Golden Oud, Smoked Oud and White Oud. Each fragrance is available...
Castrol India has announced the appointment of Saugata Basuray as its Managing Director, marking a significant leadership transition as the company continues focusing on growth, innovation, and strengthening its position within India’s evolving automotive and industrial lubricants market. The appointment comes at a time when the mobility sector is undergoing rapid transformation driven by changing...
WPP has announced key leadership appointments across its creative and production businesses, naming Nassib Boueiri as the new lead for WPP Creative in the Middle East while appointing Sergio Sánchez-Lozano as Chief Executive Officer of WPP Production for Europe, the Middle East, and Africa (EMEA). The appointments reflect WPP’s continued efforts to strengthen its regional...
Prime Video, India’s most loved entertainment destination, today announced June 12 as the worldwide premiere date for its upcoming Prime Original series Raakh. Directed and executive produced by Prosit Roy, the series is created, written, and co-directed by Anusha Nandakumar and Sandeep Saket, with dialogues by Ayush Trivedi. Produced by Deepak Dhar, Rishi Negi, Mrinalini Jain,...
TikTok has partnered with Koora Break to strengthen football-focused digital content and fan engagement across the Middle East and North Africa (MENA), reflecting the growing influence of short-form video platforms in shaping modern sports consumption and online fan communities. The collaboration aims to enhance football storytelling, creator-led engagement, and regional sports conversations by combining TikTok’s...
Visa India has appointed Shah Rukh Khan as its new brand ambassador, marking a major move aimed at strengthening consumer engagement, digital payments awareness, and brand visibility across the Indian market. The partnership brings together one of the world’s leading digital payments companies with one of India’s most influential entertainment personalities, reflecting the growing importance...
Samsonite has announced the appointment of a new Vice President of Marketing for the Asia-Pacific (APAC) and Middle East regions, reinforcing the company’s focus on strengthening brand visibility, consumer engagement, and regional growth across two of the world’s fastest-evolving travel and lifestyle markets. The leadership appointment comes as the global travel and mobility sector continues...
Vivo has emerged as one of the most influential players in India’s smartphone market by aggressively building a deep offline retail network that helped transform brand visibility into long-term market share growth. While many smartphone brands focused heavily on online flash sales and e-commerce-driven expansion, Vivo strategically prioritised physical retail penetration, local dealer relationships, and...
