JioStar has realigned key responsibilities within its entertainment advertising sales team following the departure of senior executive Prashant Shetty, with Pavithra KR taking over his portfolio as part of the internal leadership reshuffle, according to people familiar with the matter. Pavithra, currently Executive Vice President, Entertainment Ad Sales – Hindi Movies, Kids, Niche and Youth...
ICCPL Group, one of India’s leading integrated communications and brand advisory groups, has announced the elevation of Ms. Parkhi Pasricha to Senior Vice President – ICCPL Group, strengthening its senior leadership team as the company accelerates its domestic and international expansion plans. In her expanded role, Pasricha will be responsible for driving ICCPL Group’s business...
ANHAD Developers has appointed Mr. Akash Lakhina as Head Sales, Marketing and CRM for the company. The hire adds to a leadership bench that the company has been building out as it prepares to enter Gurugram’s premium residential market, soon after Mr. Adil Altaf took over as CEO of the Group’s real estate vertical. Akash...
VML has appointed Cat Davis as UK Chief Marketing Officer, strengthening its senior leadership team as the agency looks to accelerate its next phase of growth and expansion. In her new role, Davis will report to Joe Petyan, Group CEO of VML UK, and will oversee growth strategy, reputation and marketing across the agency’s integrated...
Prashant Shetty, currently Executive Vice President – Ad Sales at JioStar, is set to join Zee Entertainment Enterprises Ltd. (ZEEL) as Head of Ad Sales, according to people familiar with the development. In his new role, Shetty will lead the company’s advertising revenue business across linear television and digital platforms in all markets. The appointment...
NODWIN Gaming, a global leader in youth entertainment, today announced the return of the BGMI Masters Series (BGMS) for its fifth season. BGMS Season 5 will take place from August 10 to September 6, 2026, bringing together 24 teams for four weeks of competitive BGMI action. Since its launch, BGMS has grown into one of...
Week 4 of the Esports World Cup (EWC) 2026 is done, and the halfway point of the overall competition is officially crossed. Saturday saw a regional first winner in Mobile Legends: Bang Bang (MLBB), while Street Fighter 6 (SF6) saw a teenager claim the trophy. Sunday saw two more titles handed out, as Call of...
BigTrunk has elevated Rathesh Pillai to the position of Country Lead for the GCC, strengthening its regional leadership as the agency looks to accelerate business growth and expand its presence across Gulf markets. In his expanded role, Pillai will oversee BigTrunk’s business operations and growth strategy across the GCC, with responsibilities spanning P&L management, team...
Lavie Luxe, the premium extension of Lavie, one of India’s leading fashion accessories brands, is introducing its latest collection of its bestselling Frame bags for the season with Brazilian actor and model Larissa Bonesi as its face. This collection is for women who want to make a statement with their outfits while seamlessly transitioning through...
Prime Video, India’s most-loved entertainment destination, has launched JOJO as an add-on subscription. Expanding Prime Video’s multi-lingual catalog further, JOJO offers Prime members across India an extensive selection of quality content, including a diverse slate of movies, original productions, cultural programming, and more that celebrates the richness of the Gujarati language, stories, and talent. Prime...
