In a move aimed at sharpening its global talent strategy, WPP has appointed Mark Taylor as its new Chief People Officer. The appointment signals the company’s continued focus on building a future-ready workforce while navigating an increasingly dynamic marketing and communications landscape. A Strategic People Play Mark Taylor steps into the role at a time...
Dubai is once again pushing the boundaries of smart mobility. The city has officially rolled out its first batch of driverless taxis, giving residents and visitors a real-world glimpse into what the future of transportation could look like. Where It’s Live And How to Book The autonomous taxi service is currently operational in Jumeirah and...
CheQ, India’s leading credit management platform, today announced the launch of the CheQ AU Credit Card in partnership with AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank. This first-of-its-kind co-branded credit card aims to simplify payments, maximise rewards, and bring together credit experiences aligned with the evolving spending habits of India. The...
With the onset of the Indian Premier League, homes across the country transform into high-energy viewing zones filled with cheering, conversations, and shared moments. Recognizing this shift, Wooden Street, India’s leading furniture and home solutions brand, has unveiled its latest campaign, “The Home Stadium Sale”, offering up to 50% off across categories. The campaign is...
The mandate As part of the partnership, Jung von Matt HANGANG will be responsible for:– Global campaign development– Creative strategy and storytelling– Multi-market rollout execution The focus will be on building a cohesive narrative that resonates across geographies while maintaining LANEIGE’s core brand identity. The context LANEIGE, a key player in the K-beauty segment, has...
Intro Dentsu has landed the integrated marketing communications (IMC) mandate for HELL Energy Drink and this one’s less about a routine agency win, more about turning up the volume on a fast-scaling brand. Because in the energy drink game, visibility isn’t enough. You need impact, attitude, and recall that hits instantly. What’s happening Dentsu will...
In an era where brand storytelling is moving beyond products to purpose, Sun Pharmaceutical Industries is making a decisive play. The pharma giant has teamed up with Royal Challengers Bengaluru (RCB) to launch a new campaign film that centers around a powerful idea the belief in being No. 1. This isn’t just another sports partnership....
Intro When Justin Bieber announced Bieberchella 2026, expectations were already sky-high. But what unfolded wasn’t just a music event it was a full-blown cultural takeover. Because Bieberchella didn’t just live on stage. It lived on screens, feeds, memes, and conversations. Not just a concert. A content machine. From teaser drops to surprise guest appearances, every...
In Discussion with Media Mohalla, Arunima Singh, Managing Director, & ignite, shares her perspective on redefining business growth through media, storytelling, and strategic leadership. As businesses navigate an increasingly digital-first and attention-driven economy, growth today is no longer defined solely by topline performance. It is shaped equally by perception, trust, and cultural relevance. Q1. You’ve...
In Conversation with Media Mohalla – Empower Her Exclusives Gayatri Ivaturi | Marketing Centre of Excellence – CyberArk (India) Gayatri Ivaturi is a marketing leader specializing in SaaS and data-driven growth. With experience across FinServ, Pharma, and MarTech, she focuses on aligning marketing with revenue, building high-impact ABM strategies, and seamlessly blending performance with brand...
