Dimple Asher has joined Zee Entertainment Enterprises as Associate Director – Marketing & Communications for Zee Network (Linear TV & Digital). She will report to Raj Kiran Shrivastav, EVP – Sales Planning & Strategy, Zee Network. Leading Marketing Across TV and Digital In her new role, Asher will work across Zee Network’s linear television and...
Emily Yri has launched her own consultancy, offering fractional CMO leadership, strategic marketing advisory and Asia Pacific market-entry expertise to B2B technology and media companies. Yri announced the move on LinkedIn, marking a new chapter in her career after spending the summer in the UK. Her consultancy will focus on supporting businesses that are entering...
Building on the conversations around adulteration, ZOFF Foods’ ‘Know The Brand’ campaign is taking the initiative forward with Brand Ambassador and Bollywood Actress Shilpa Shetty. As the campaign continues to evolve, Shilpa Shetty amplifies its core message, encouraging consumers to look beyond price, packaging familiarity and pay closer attention to the brands and products they...
As India prepares for Flipkart’s Big Billion Days, the brand has taken the shopping festival to the streets of Kolkata with ‘Kothaye Jaabe Dada?’, an activation that taps into the city’s familiarity with the term “BBD” and gives it a new festive meaning. Turning BBD Bagh into a Big Billion Days Connection The campaign draws...
Beats by Dre has launched its new campaign, ‘Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner’, featuring model Kendall Jenner alongside different versions of herself to showcase the brand’s flagship over-ear headphones. Introducing Customisable Beats 360 The Beats 360 marks Beats by Dre’s first foray into interchangeable ear cushions and headband...
India’s six-member League of Legends team will compete at the Asian Games 2026 in Aichi-Nagoya, Japan, with a mix of returning players and new additions to the national setup. India is in Group B alongside 2022 Asian Games champions South Korea, runners-up Chinese Taipei and Hong Kong. The group stage is scheduled for September 29...
Cashfree has launched its festive campaign, ‘Mithai Joint Family’, featuring comedian Biswa Kalyan Rath. Built around the familiar soan papdi joke, the campaign questions the tendency to choose payment gateways by default and highlights additional features businesses can consider when selecting a provider. Turning a Soan Papdi Joke Into a Business Insight The campaign draws...
GP Petroleums Limited, the Company behind the IPOL range of automotive and industrial lubricants, has announced the appointment of Mr. Rahul Arun Shetty as an Additional Director (Non-Executive, Independent) on its Board. His term runs for two years, commencing September 21, 2026. Mr. Shetty brings close to 20 years of experience in investment banking and...
Vikrant Malik has taken on the role of Marketing Head, India, at Logitech, bringing more than 18 years of experience across consumer, business-to-business and channel marketing. Malik announced the appointment in a LinkedIn post, saying he would focus on shaping the category, strengthening Logitech’s portfolio of products and supporting the company’s efforts to empower consumers...
Ram Gopalakrishnan has joined Vadilal International Business as Chief Executive Officer, taking on the top leadership role at the company. Gopalakrishnan announced the move in a LinkedIn post, sharing that he had started a new position as Chief Executive Officer at Vadilal International Business. Move to Vadilal International Business Gopalakrishnan joins Vadilal International Business after...
