Beats by Dre Puts Kendall Jenner at the Centre of Its Beats 360 Campaign

Beats by Dre has launched its new campaign, ‘Beats 360 ft. Kendall Jenner, Kendall Jenner, Kendall Jenner, and Kendall Jenner’, featuring model Kendall Jenner alongside different versions of herself to showcase the brand’s flagship over-ear headphones.

Introducing Customisable Beats 360

The Beats 360 marks Beats by Dre’s first foray into interchangeable ear cushions and headband cushions. The design allows users to switch colours and cushion types, giving them the flexibility to create different headphone looks.

The campaign uses this customisation feature as the central idea, presenting different versions of Jenner wearing different Beats 360 combinations.

A Café Filled with Kendall Jenners

The campaign’s minute-long film takes Jenner into a café called Kendalls, where she encounters different versions of herself at almost every turn.

From a woman sitting across from her and the barista behind the counter to the coffee machine and portraits on the walls, the café is built around Kendall’s likeness.

Each version of Jenner wears a different design variation of Beats 360, bringing the headphones’ customisation options into the visual narrative.

Turning Personalisation Into a Visual Story

As Jenner moves through the café, each version of herself presents another look for the headphones. The film uses the repeated appearances to demonstrate how the same headphone can take on different visual identities through interchangeable cushions.

The approach turns product personalisation into a playful visual world, with every Kendall representing a different combination and style.

“One Headphone. Every Version of You.”

The film concludes with Jenner leaving the café wearing her own pair of Beats 360.

The campaign closes with the tagline: “One headphone. Every version of You.”

Customisation Drives the Campaign

The campaign makes the product’s customisation proposition central to the creative execution rather than treating the headphones as a supporting element.

By showing multiple versions of Jenner with different Beats 360 designs, the film communicates the interchangeable nature of the ear cushions and headband cushions through a simple visual device.

The result is a campaign built around the idea that one headphone can accommodate different personal styles, with Jenner’s multiple on-screen versions bringing that proposition to life.