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Prime Video Sets September 25 as Global Premiere for Don’t Be Shy, a Young Adult Romantic Comedy Film Produced by Alia Bhatt and Shaheen Bhatt’s Eternal Sunshine Productions

Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the...

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AG.AL crowned Esports World Cup 2026 Club Champion after landmark competition in Paris

AG.AL has been crowned Esports World Cup 2026 Club Champion, bringing seven weeks of competition in Paris, France to a close after more than 2,000 players, representing 200 Clubs and over 100 countries, competed across 25 tournaments in 24 games, for a record-breaking $75 million (~INR 717 crore) prize pool. AG.AL secured the $7 million...

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FROM MASS TO CLASS: MAITRI STEALS THE SPOTLIGHT THIS ONAM

This Onam, Maitri Advertising Works has gone all in on the season, creating a portfolio that spans the full spectrum of culture, entertainment and celebration. As Maitri enters its 30th year, the agency has brought together a team of around 125 people working across Kochi, Thiruvananthapuram, Maldives and Seychelles, with an increasingly integrated creative and...

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Urban Company Challenges Kent RO Ads Over Two-Year Purifier Claim

Kent RO Systems has agreed before the Delhi High Court to withdraw advertisements and social media posts challenging Urban Company’s claim that its Native water purifiers can operate for two years without servicing. Urban Company approached the Delhi High Court on August 11, 2026, filing a defamation and disparagement suit against Kent RO. The dispute...

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Afterpay Deepens ON THE HOUSE Partnership as Social Out-of-Home Network Expands

Afterpay has renewed and expanded its advertising partnership with ON THE HOUSE, an Australian Social Out-of-Home (SOOH) advertising network, as the platform continues its national expansion. The expanded partnership comes alongside ON THE HOUSE’s nationwide growth, supported by a $1.7 million seed funding round led by Purpose Ventures, UniQuest Extension Fund and Startmate. Purpose-Led Out-of-Home...

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Urban Company and Unicommerce Extend Partnership Across UAE and Saudi Arabia

Urban Company’s Middle East arm has partnered with Unicommerce, an AI-powered e-commerce enablement SaaS platform, to support its e-commerce operations across Saudi Arabia and the United Arab Emirates. As Urban Company expands its footprint across the Middle East, it will leverage Unicommerce’s flagship platform, Uniware, to manage inventory and fulfilment operations supporting its at-home service...

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RAKEZ Partners with RICH to Strengthen Integrated Marketing and Growth

Ras Al Khaimah Economic Zone (RAKEZ) has appointed Dubai-based outsourced marketing agency RICH as its marketing partner, expanding the agency’s growing portfolio across the UAE. Under the new mandate, RICH will support RAKEZ across its integrated marketing requirements, including strategic planning, creative development, digital campaigns, content, video production and wider marketing communications. The partnership will...

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Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador

WonderWorks Pvt. Ltd. today announced its association with the renowned Bollywood Actor – Shahid Kapoor as the Brand Ambassador for their Packaged Cake products Marketed under the brand ‘Ziggy’. The new campaign, built around the creative idea, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake” brings alive Ziggy’s irresistible appeal in a playful and entertaining way....

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Prime Video Announces September 4 as the Worldwide Premiere Date of its Musical Drama Jagamae Sangeetham, Starring Prakash Raj, Madhubala, and Meka Srikanth

Prime Video, India’s largest streaming service for exclusive Originals, has announced September 4 as the worldwide premiere of its upcoming Prime Original series in Telugu, Jagamae Sangeetham. Inspired by Prime Video’s Original Hindi series Bandish Bandits, Jagamae Sangeetham is created and directed by Palnati Surya Pratap and produced by Sushmita Konidela. The musical drama is...

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Parle Monaco Turns ‘Sada Salty Raho’ Into a Musical Anthem with Orry, Chaar Diwari and The Siege

Parle Products has unveiled the Monaco Anthem, a new music video featuring Orry, Chaar Diwari and The Siege, extending the brand’s latest ‘Sada Salty Raho’ campaign into music and popular culture. The anthem takes the campaign’s core message of individuality and self-expression and translates it into a music-led format, bringing together contemporary artists and cultural...