Consumer electronics brand boAt has partnered with Legacy, a community-led talent platform dedicated to discovering and nurturing emerging hip-hop artists, reinforcing its commitment to India’s growing music and creator ecosystem. The collaboration aims to provide aspiring artists with greater visibility, industry mentorship and opportunities to showcase their talent while strengthening the country’s rapidly expanding hip-hop...
Global cybersecurity and digital privacy company Kaspersky has strengthened its B2B customer engagement through WebEngage’s data-driven engagement platform. The collaboration has already helped Kaspersky engage more than 500,000 users during the initial phase of the partnership, as the company builds a more structured marketing automation framework across its B2B operations. As Kaspersky’s customer engagement expanded...
Week 1 of The Esports World Cup (EWC) 2026 is in the books and the first three trophies have been claimed. Fatal Fury: City of the Wolves kicked off the championship proceedings on Saturday, followed by an epic Apex Legends final before VALORANT closed out the week with an incredible all-American clash. The first trophy...
Policybazaar has unveiled Bollywood icon Amitabh Bachchan as its new brand ambassador, launching one of India’s largest insurance awareness initiatives aimed at encouraging families to prioritise health and term insurance. The campaign, titled “Parivaar Sabse Pehle”, aligns with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision of “Insurance for All” and seeks to...
Banijay Group and RedBird IMI have successfully completed the merger of Banijay Entertainment and All3Media, creating one of the world’s largest independent media and entertainment companies. The newly combined business will operate under the Banijay Entertainment brand, bringing together two global content powerhouses under a unified identity. The merged company is jointly owned by Banijay...
TechnoSport, India’s largest activewear brand, has launched MILLENOVA, a new activewear collection inspired by traditional Indian street games and the outdoor routines that shaped millennial childhoods. Centred on the theme “Childhood Moves,” MILLENOVA draws from familiar games such as Patang, Bambaram, Goli, Pakida, Pitthu and Sling Shot, reimagining these cultural references through a contemporary activewear...
CLEAR Premium Water has launched ‘FakeSeFree’, a music-led consumer awareness movement against counterfeit products that seeks to bring an everyday purchasing habit into public consciousness, look twice before you buy. At the centre of the movement is an original music video that approaches the subject through a medium people naturally engage with. The movement builds...
8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India. As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul...
The Esports World Cup 2026 officially kicked off in Paris, France, with last night’s Opening Ceremony at La Seine Musicale, welcoming the world’s best players, leading esports Clubs, publishers, partners, creators and fans to the first international edition of the world’s largest esports and gaming event. Combining music, cinematic storytelling, competition and Parisian culture, the...
STING Energy® has unveiled the official music video for “The Sting Within Me,” its Formula 1®-inspired global anthem created in collaboration with internationally acclaimed music producer Alan Walker. Blending the thrill of motorsport with cinematic storytelling, the campaign transforms a viral fan observation into a global entertainment experience that celebrates speed, music and emotion. The...
