Uflex, a multinational flexible packaging and solutions company, has onboarded CreativeMud for its creative and digital mandate. The partnership will see CreativeMud work with Uflex across creative strategy, digital communication and consumer-facing brand initiatives, bringing the agency’s insight-led approach to the company’s evolving communication requirements. Creative Strategy for Zipouch As part of the mandate, CreativeMud...
The Gulf’s travel and hospitality industry is entering a more mature phase. Visitor numbers continue to rise, hotel investment remains strong, and governments across the GCC are increasingly treating tourism not simply as a leisure category, but as a strategic pillar of economic diversification. Yet the next phase of growth will be less about adding...
Google has launched Gemini 3.5 Transcribe, a specialised speech-to-text model designed to convert spoken audio into structured, formatted text while improving the accuracy and readability of transcripts. The new model is designed to automatically filter out filler words, handle mid-sentence self-corrections and recognise specialised terminology and jargon. Google is positioning Gemini 3.5 Transcribe as a...
At 6:30am, before the mall doors opened to shoppers, Dubai’s out-of-home (OOH) advertising sector came together at the starting line for the Dubai Mallathon. Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and in collaboration with the Dubai Sports Council, the Dubai Mallathon encourages residents to stay active during...
Creators HQ, the first dedicated creators’ hub in the UAE and the Middle East and part of Visioneers, and Amazon Ads have opened applications for the Amazon Creators Foundry, an initiative designed to help UAE-based content creators launch and scale their own products on Amazon.ae. First unveiled during the fourth edition of the 1 Billion...
What started as a Korean skincare creator’s playful pronunciation of Vaseline has evolved into a viral internet moment, with creators and social media users turning “Bassline” into memes, remixes and their own interpretations across platforms. From a Vaseline Collection to a Viral “Bassline” Moment The trend began when Korean skincare creator Min Day Lee showcased...
OpenAI’s former head of data centers, Chris Malone, has departed the artificial intelligence company following a recent reorganisation of its infrastructure operations, adding to a series of senior leadership changes across the organisation. According to a report by The Wall Street Journal, Malone’s departure comes just over a year after he joined OpenAI in March...
NODWIN Gaming, a global leader in new-age youth entertainment, gaming and esports, announced the launch of SpaceFest during the press conference held at Trident, Mumbai. Backed by the Government of Maharashtra, it will be India’s first large-scale event dedicated to space, science, innovation and space-inspired pop culture, aiming to create a platform that brings knowledge...
Saudi Arabia’s stc group has highlighted the impact of its partnership with the Esports World Cup 2026 (EWC), where it served as an official Founding and Elite Partner as the tournament expanded beyond Saudi Arabia for the first time. The 2026 edition concluded with its grand final at the iconic Accor Arena in Paris, attended...
Primex News Network (PNN), the news distribution platform of Primex Media Services, has partnered with BhaskarHindi.com and BhaskarLive.in, further expanding its national publishing network through one of India’s largest media organisations. BhaskarHindi.com is Dainik Bhaskar Central Eastern MP MH Group’s digital Hindi news platform, while BhaskarLive.in is its English-language news platform, offering real-time coverage of...
