Today, the world’s best esports players arrive in Paris as the Esports Foundation officially opens the 2026 Esports World Cup, marking the first international edition of the world’s largest esports and gaming event. Running through August 23 at Paris Expo Porte de Versailles, EWC 2026 brings together more than 2,000 elite players, 200 leading esports...
MARS Cosmetics has launched its new brand campaign, #LivingTheMARSLife, a celebration of confidence, self-expression, and the moments that help women reconnect with themselves. Rooted in the thought, “Har life ke bahar, ek life hoti hai,” the campaign recognizes that beyond every role, responsibility, and expectation lies a life that belongs entirely to them. Featuring actor...
Indian advertising has made measurable progress in how it portrays women and men since 2021, according to the India Advertising Midline Study: Gender Representation and Inclusion Trends, unveiled by the India Chapter of the International Advertising Association (IAA) and knowledge partner UNICEF at the IAA Voice of Change Roundtable in Mumbai, on 7th July. IAA...
NODWIN Gaming, India’s National Team Partner (NTP) for the Esports Nations Cup (ENC) 2026, has unveiled the country’s much-anticipated Battlegrounds Mobile India (BGMI) roster for the inaugural edition of the global nation-based esports competition, set to take place in Riyadh, Saudi Arabia, from November 2 to 29, 2026. Alongside the roster announcement, India has also...
PhonePe, today announced the appointment of Srijon Biswas as its Chief Technology Officer (CTO). In his new role, Srijon will lead PhonePe’s engineering organization. Srijon has been a key pillar of PhonePe’s technology journey over the past several years, leading engineering across multiple teams and playing a central role in building one of the strongest...
Global creative and luxury communications group Mazarine has acquired Bacchus, the London-headquartered luxury public relations and digital agency, in a move aimed at creating a more integrated communications and engagement offering for premium and luxury brands worldwide. The financial terms of the deal were not disclosed. Founded in 1998 by Anouschka Menzies and Charlotte Lurot,...
India’s largest activewear brand TechnoSport, has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, reinforcing its commitment to India’s rapidly growing running ecosystem and expanding community of fitness enthusiasts. Recognised as one of India’s most iconic distance running events, the Satara Hill Half Marathon...
As BATTLEGROUNDS MOBILE INDIA (BGMI) celebrates its fifth anniversary, digital-led creative agency Teen Bandar has conceptualized and executed a three-film campaign that transforms a simple reward mechanic into an entertaining celebration of the game’s passionate community. Developed in partnership with KRAFTON India, the campaign revolves around a refreshingly simple idea: players don’t need to pull...
In a move to further strengthen its leadership team and accelerate growth, BBH India has appointed Deb Dutta as Executive Director & Head of Office, Mumbai. He will report to Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi India and Propagate India. In his new role, Deb will work...
Rawbare, a fast-growing Indian direct-to-consumer eyewear brand, has raised funding from Teamology Softech and Media Services. The investment marks a defining step in the brand’s growth journey as it deepens its design-led eyewear range across India and prepares its entry into international markets. Founded in 2022, Rawbare has built its reputation on a quality-first approach...
