India’s sports marketing ecosystem is undergoing a major transformation as the Women’s Premier League (WPL) rapidly emerges as one of the country’s most attractive new platforms for brand partnerships beyond the Indian Premier League (IPL). According to a recent Hurun industry report, brands are increasingly viewing WPL as a high-growth commercial opportunity driven by rising...
As anticipation builds for the 2026 FIFA World Cup, brands across the Middle East are preparing for what could become one of the region’s biggest global marketing opportunities in recent years. With football continuing to dominate audience attention across the Middle East and North Africa (MENA), marketers are increasingly viewing the tournament as a powerful...
Building buzz ahead of the 24th edition of its marquee event, the End of Reason Sale (EORS), Myntra has unveiled a highly engaging and relatable marketing campaign. Spotlighting compelling value across 6 million+ styles from an array of fashion, beauty, and lifestyle brands, the two films feature Ranbir Kapoor, Kiara Advani, and a star-studded cast....
Modern marketing is undergoing a major transformation. In an era where consumers are exposed to thousands of ads, notifications, videos, and brand messages every day, attention alone is no longer enough. Increasingly, marketers are focusing on something deeper the subconscious mind. From emotional storytelling and sensory branding to behavioural science and AI-driven personalisation, brands are...
ImagiNxt 2026, India’s Festival of Technology & Innovation, will convene leaders across technology, policy, startups, science and capital at the Jio World Convention Centre, Mumbai, on 22-23 May 2026. The event will feature keynote addresses by Dr. Jitendra Singh, Hon’ble Minister of State of the Department of Science and Technology and the Prime Minister’s Office,...
In every successful organisation, there is one team quietly working behind the scenes to shape culture, strengthen collaboration, support employees, and build environments where people can truly thrive Human Resources. On the occasion of HR Day, organisations across the world are recognising the professionals who continue to redefine the workplace experience through empathy, leadership, strategy,...
Spotify found itself at the centre of online conversation after temporarily replacing its iconic green-and-black logo with a glitter-inspired disco-ball version to celebrate its 20th anniversary. What was intended as a playful celebratory redesign quickly sparked strong reactions across social media, with users debating everything from brand identity to nostalgia and design consistency. The backlash...
Apollo Hospitals today announced that celebrated music composer and playback singer Mr. Anirudh Ravichander has been chosen as the brand ambassador for ProHealth by Apollo Hospitals, an AI-powered, personalised, predictive, and preventive health program. With this partnership, Apollo Hospitals is launching a national campaign designed to connect with younger audiences and encourage a preventive care...
Vantara, widely recognised for its wildlife rescue, rehabilitation, and conservation initiatives, is drawing industry attention after reports and discussions around its unexpected association with the artisanal gelato and lifestyle space began surfacing online. The move seen by many as unconventional has sparked conversations across branding, hospitality, and consumer culture circles about how modern organisations are...
Razorpay has elevated Apuarv Sethi to the role of Chief Marketing Officer (CMO), reinforcing the fintech company’s focus on strengthening brand leadership, customer engagement, and growth-driven marketing strategies in an increasingly competitive digital payments ecosystem. The leadership move comes at a time when fintech companies are rapidly expanding beyond payment services into broader financial technology...
