IVY PR Elevates Rhiannon Bulley to Senior Account Director

IVY PR, part of BCM Group, has appointed Rhiannon Bulley as Senior Account Director in a newly created leadership role, strengthening the agency’s integrated communications capabilities as it continues to expand. In her new role, Bulley will lead the development and execution of integrated earned media strategies and campaigns, while also supporting and strengthening relationships with key IVY PR clients. Extensive PR and Communications Experience Bulley brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing. She most recently served as Account Director at Sabio and has previously held senior roles including Head of PR at McCann Australia and HERO. Throughout her career, Bulley has worked with clients across lifestyle, beauty, hospitality, health, fashion and not-for-profit sectors, giving her experience across both traditional and digital communications. IVY PR Continues Growth Her appointment comes…

In her new role, Bulley will lead the development and execution of integrated earned media strategies and campaigns, while also supporting and strengthening relationships with key IVY PR clients.

Extensive PR and Communications Experience

Bulley brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing.

She most recently served as Account Director at Sabio and has previously held senior roles including Head of PR at McCann Australia and HERO.

Throughout her career, Bulley has worked with clients across lifestyle, beauty, hospitality, health, fashion and not-for-profit sectors, giving her experience across both traditional and digital communications.

IVY PR Continues Growth

Her appointment comes as IVY PR continues its growth momentum, following 40% year-on-year revenue growth and a series of new client wins.

Emma Bedsor, Co-founder and Managing Director, IVY PR, said Bulley brings a diverse skill set spanning traditional print media, digital, social media and influencer marketing.

Bedsor added that Bulley’s hands-on approach to media relations, ability to develop effective earned media strategies and collaborative working style will enable her to serve as a trusted advisor to clients while broadening the expertise of the agency’s team.

Focus on Integrated Earned Media

Commenting on her appointment, Rhiannon Bulley, Senior Account Director, IVY PR, said she has long admired the agency’s approach to earned media strategy in the B2C market.

She added that joining IVY PR represents a natural next step in her career and that she looks forward to working with the agency’s founders and the broader BCM Group to deliver creative, multidisciplinary PR campaigns focused on measurable impact.

Bulley’s appointment further strengthens IVY PR’s senior team and supports the agency’s focus on delivering integrated earned media and communications solutions for its growing client base.