Home Story 2

Category: Story 2

Post

Samsonite Appoints New VP of Marketing for APAC and Middle East Operations

Samsonite has announced the appointment of a new Vice President of Marketing for the Asia-Pacific (APAC) and Middle East regions, reinforcing the company’s focus on strengthening brand visibility, consumer engagement, and regional growth across two of the world’s fastest-evolving travel and lifestyle markets. The leadership appointment comes as the global travel and mobility sector continues...

Post

Publicis Sapient and Salesforce Highlight Future of Retail Through Agentic Commerce Report

Publicis Sapient and Salesforce have unveiled a new report exploring the rise of agentic commerce, signalling what industry experts believe could become a transformative shift in the future of retail, customer engagement, and digital commerce ecosystems. The report focuses on how AI-powered autonomous systems often referred to as agentic AI are reshaping the way retailers...

Post

Ferrari Luce Blends Italian Performance Heritage with Silicon Valley Innovation

Ferrari is pushing deeper into the future of luxury mobility with Ferrari Luce, a concept that symbolises the growing convergence between Maranello’s legendary automotive craftsmanship and Silicon Valley’s technology-driven innovation culture. The initiative reflects how luxury automotive brands are increasingly redefining themselves not only as manufacturers of high-performance vehicles, but as technology-led lifestyle ecosystems. Ferrari...

Post

Dermatologists Dr Gurveen WaraichGarekar and Dr Siddharth Garekar LaunchCOMPOUND: A Systems-Based Revolutionfor Indian Skin

Renowned dermatologists Dr Gurveen Waraich Garekar and Dr Siddharth Garekar (popularly known as the Garekars) today announced the official launch of COMPOUND, a skincare brand founded on clinical expertise rather than just endorsement. Moving beyond the “dermatologist-backed” trend, COMPOUND is dermatologist-founded, born directly from the Garekars’ clinical practice to solve the most persistent skin concerns...

Post

Snabbit marks foray into beauty services with instant salon-at-home model after a successful pilot in Bengaluru

Snabbit, India’s largest quick home services platform, today announced its entry into the beauty services category with an instant salon-at-home offering that brings trained beauty professionals to customers’ homes within minutes. The move marks Snabbit’s expansion into what it believes is a high-frequency category with a large addressable market. While categories like food delivery, groceries...

Post

CARMELO ANTHONY’S CREATIVE 7 PRODUCTIONS BECOMES A STRATEGIC PARTNER IN UTOPAI STUDIOS TO EXPAND SPORTS AND ENTERTAINMENT IP

Utopai Studios today announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’...

Post

Livguard Hosts Punjab Kings Meet & Greet in Lucknow, Launches Lithium XOne Universal Battery

Livguard, a leading name in energy storage solutions, hosted an exclusive Meet & Greet with Punjab Kings players in Lucknow as part of its ongoing partnership with the franchise for IPL 2026. The event was held on May 22, 2026, at Crowne Plaza Lucknow, bringing cricket, consumer engagement and product innovation together in one high-energy...

Post

Flipkart Commerce Cloud Highlights Women’s Comeback Journeys After Motherhood in New Campaign

Flipkart Commerce Cloud has launched a new campaign celebrating women who return to their professional journeys after motherhood, shining a spotlight on resilience, ambition, and personal reinvention. The campaign reflects the growing industry focus on workplace inclusivity, career re-entry support, and evolving conversations around women balancing motherhood and professional aspirations. By focusing on emotional storytelling...

Post

IKEA and SOCIAL Launch Experiential Café-Bar Collaboration in Mumbai

IKEA India has partnered with SOCIAL to introduce an immersive café-bar experience in Mumbai, blending food, design, entertainment, and experiential retail into a unique lifestyle destination. The collaboration reflects the growing shift toward experience-driven marketing, where brands aim to create deeper emotional engagement through interactive physical spaces rather than traditional advertising alone. The partnership highlights...