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Burson Names Ross Hall as Chief Client Officer for EMEA

Strategic communications firm Burson has appointed Ross Hall to the newly created role of EMEA Chief Client Officer, giving him direct oversight of client leadership, retention and organic growth across the region. Hall, who has served as Burson’s EMEA Head of Clients since July 2025, will take responsibility for the strategic management of the agency’s...

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OpenAI Brings Sandhya Devanathan On Board as VP, SEA and Australia

Sandhya Devanathan is set to join OpenAI as Vice President, Southeast Asia (SEA) and Australia, taking on a regional leadership role based in Singapore. Devanathan will report to Kiran Mani, Managing Director, APAC & Japan, as she takes charge of OpenAI’s business across Southeast Asia and Australia. Move from Meta to OpenAI Devanathan joins OpenAI...

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Rami Zeidan Appointed VP, MENA at Penske Media Corporation

Rami Zeidan has joined Penske Media Corporation (PMC) as Vice President, MENA, taking on a regional role focused on exploring growth and business opportunities across the Middle East and North Africa. Zeidan announced the appointment in a LinkedIn post, saying he would work across PMC’s portfolio of brands and explore opportunities across the region. PMC...

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Memac Ogilvy Strengthens PR Leadership with Yasser Hamdy Promotion

Memac Ogilvy has promoted Yasser Hamdy to Managing Partner of its public relations business, strengthening its leadership team as the agency continues to expand its integrated communications capabilities across the Middle East. In his new role, Hamdy will be based in Dubai and lead the agency’s PR operations, overseeing client relationships and communications programmes across...

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Parikshit Sharma Joins Bloomingdale PR as Regional Director, Southeast Asia

Bloomingdale Public Relations has appointed Parikshit Sharma as Regional Director – Southeast Asia. Based in Singapore, Sharma will lead the agency’s Singapore headquarters and oversee its business across Southeast Asia, including the India-Singapore corridor. Sharma brings more than 20 years of experience spanning marketing, brand activation, experiential strategy and consumer engagement. His career includes senior...

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OZiva Taps Abhishek Agrawal to Lead Growth

Abhishek Agrawal has joined OZiva, Unilever, as Chief Growth Officer, bringing extensive experience across digital business, e-commerce, consumer categories and retail strategy. Agrawal moves to the nutrition and wellness brand after spending more than four years at Plum Goodness, where he served as Chief Business Officer, Digital. Reflecting on his time at Plum, Agrawal said...

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Omnicom Production Names Tasha Royzina Global Head of Content Operations

Omnicom Production has appointed Natasha “Tasha” Royzina as global head of content operations, bringing in an experienced business affairs and content operations leader as the company strengthens its capabilities around technology, automation and AI-enabled content delivery. Royzina joins Omnicom Production from Publicis Groupe and will be responsible for developing a globally integrated content operations model...

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BULLET Microdrama Names Himanshu Awasthi as SVP – Product

BULLET Microdrama, the platform backed by ZEE Entertainment Enterprises, has appointed Himanshu Awasthi as Senior Vice President – Product, strengthening its product leadership as the platform expands its consumer entertainment offering. In his new role, Awasthi will lead product strategy across BULLET Microdrama’s portfolio, including consumer experiences and the development and launch of upcoming B2C...

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beIN SPORTS Names Kaylyn Kyle as Executive Presenter for MENA Football Coverage

beIN MEDIA GROUP (beIN), the global sports, entertainment and media group, has appointed former Canadian international footballer Kaylyn Kyle as Executive Presenter for its flagship sports network, beIN SPORTS, based in Doha. In her new role, Kyle will lead beIN SPORTS’ English-language football coverage across the Middle East and North Africa (MENA) region. Returning to...

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Equiti Group Names Erica (Jing) Li as Head of Acquisition

Equiti Group, a global fintech company, has appointed Erica (Jing) Li as its new Head of Acquisition as part of the group’s global marketing team. In her new role, Li will lead Equiti Group’s global acquisition strategy, with a focus on strengthening the company’s approach to reaching new customers across international markets. Leading Global Acquisition...