Parikshit Sharma Joins Bloomingdale PR as Regional Director, Southeast Asia

Bloomingdale Public Relations has appointed Parikshit Sharma as Regional Director – Southeast Asia. Based in Singapore, Sharma will lead the agency’s Singapore headquarters and oversee its business across Southeast Asia, including the India-Singapore corridor.

Sharma brings more than 20 years of experience spanning marketing, brand activation, experiential strategy and consumer engagement. His career includes senior roles at DDB Mudra, Ogilvy Action, Wunderman Thompson and Havas Media Group.

He has been based in Singapore since 2018, advising brands across ASEAN and Australia on retail, activation and digital engagement. His work has included relaunch initiatives for brands such as Intel and Nokia.

In his new role, Sharma will focus on expanding Bloomingdale’s client base in Singapore, strengthening its capabilities across Southeast Asian markets and supporting brands seeking to expand between India and Southeast Asia.

Strengthening Bloomingdale’s Southeast Asia Presence

Diana Fernandes, Founder & Group CEO, Bloomingdale Public Relations, said Singapore has long been viewed by the agency as a strategic hub rather than simply another market.

She said the agency wanted on-ground leadership capable of looking beyond Singapore and helping build Southeast Asia as a connected communications market.

Fernandes added that Bloomingdale deliberately looked beyond traditional PR backgrounds when making the appointment, reflecting the changing nature of communications and its intersection with business, culture, technology, consumer behaviour and reputation.

According to Fernandes, Sharma’s broader experience in brand building and business understanding makes him a strong fit for the agency’s next phase of growth.

Sharma’s Communications Experience

Commenting on his appointment, Parikshit Sharma said his career has been shaped by understanding what makes consumers notice, trust and choose a brand.

He noted that PR has evolved beyond media coverage and now requires a deeper understanding of a brand’s business, consumers, culture and reputation.

Sharma also highlighted the diversity of Southeast Asian markets, noting that individual countries have distinct media landscapes, consumer behaviours, business cultures and regulatory environments.

Having worked across ASEAN, India, Africa and Australia, he said he sees an opportunity to build a regional practice that understands these differences while helping brands navigate them through a broader communications perspective.

Track Record Across Major Brands

Sharma’s career includes work across a range of major brands and consumer categories.

At Wunderman Thompson, he led a festival shopper campaign spanning 10 Tata retail brands, including Tanishq, Titan, Croma and Westside.

At Ogilvy Action, he led a rural activation programme for Hindustan Unilever that reached more than four million households.

His shopper marketing work at DDB Mudra earned Gold and Silver recognition at the Abby Awards.

Expanding the Southeast Asia Practice

Bloomingdale’s Southeast Asia practice works with regional brands, international companies entering the region and Indian businesses expanding into Southeast Asian markets.

The agency currently advises more than 40 brands across 12 sectors.

With Sharma taking charge of the regional business, Bloomingdale aims to deepen its presence in Singapore and strengthen its broader Southeast Asia offering while creating greater opportunities for businesses operating across the India-Southeast Asia corridor.