Equiti Group, a global fintech company, has appointed Erica (Jing) Li as its new Head of Acquisition as part of the group’s global marketing team. In her new role, Li will lead Equiti Group’s global acquisition strategy, with a focus on strengthening the company’s approach to reaching new customers across international markets. Leading Global Acquisition Strategy Li will oversee multi-channel acquisition campaigns across social, search, video, programmatic and direct partnerships. Her remit will also involve leveraging data, customer insights and experimentation to improve conversion rates and maximise return on investment (ROI). The appointment is expected to strengthen Equiti’s focus on data-driven growth, digital innovation and global customer acquisition as the group continues to expand its international presence. Riccardo Camon, Global Head of Marketing, Equiti Group, said the company was delighted to welcome Li to the organisation. Camon added that Li’s expertise in data-driven acquisition and global performance marketing would strengthen…
