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Equiti Group Names Erica (Jing) Li as Head of Acquisition

Equiti Group, a global fintech company, has appointed Erica (Jing) Li as its new Head of Acquisition as part of the group’s global marketing team. In her new role, Li will lead Equiti Group’s global acquisition strategy, with a focus on strengthening the company’s approach to reaching new customers across international markets. Leading Global Acquisition...

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Equiti Group Unveils ‘Anything Can Happen’ Campaign for FIFA World Cup

Equiti Group has launched a new FIFA World Cup campaign that moves beyond conventional football advertising, using emotion, storytelling and optimism to connect with audiences across the MENA and Central Africa regions. Built around the message, “Anything can happen. The next great story starts here,” the campaign draws parallels between football’s unpredictable moments and the...