Category: Marketing

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Match made in heaven: Sony MAX and Aamir Khan Productions celebrate 25 years of meaningful storytelling

Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations. For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy,...

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LVL Zero Cohort: Meet the 10 Indian Game Development Startups Building the Next Generation of Global Games

India’s gaming industry has become one of the world’s largest player markets, but a new generation of developers is working to ensure the country becomes equally known for creating original gaming intellectual property. LVL Zero, India’s first gaming incubator backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, selected 10 startups for its inaugural...

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Myntra Beauty accelerates K-Beauty portfolio expansion in partnership with kindlife to launch Frankly and Seapuri

Myntra Beauty expands its International Beauty offering with the launch of Seapuri and Frankly, two premium Korean beauty brands brought to the platform in association with Kindlife. For both brands, Myntra’s unmatched reach to country’s discerning lifestyle customers, tech-led personalised experience and speed of delivery make it the preferred choice for their India debut. This...

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UTOPAI STUDIOS AND HUACE PARTNER ON FULLY AI-GENERATED “JOURNEY TO THE WEST” ANIMATED SERIES AND THEATRICAL FRANCHISE

Utopai Studios and Huace Film & TV Co., Ltd. today announced a new co-production deal for Journey to the West: The Lost Five Hundred Years, a fully AI-generated animated series created using PAI, Utopai Studios’ cinematic storytelling AI system, and the opening chapter in a planned global animated and theatrical franchise inspired by one of...

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Sting Energy Wins Silver Lion at Cannes Lions 2026 for “The Unofficial Sound of F1”

In a major global recognition for creative storytelling and sonic branding, Sting Energy has secured a Silver Lion in the Audio & Radio category at Cannes Lions 2026 -one of the festival’s most competitive segments this year, featuring more than 50 shortlisted entries from across international markets. The award-winning campaign, titled “The Unofficial Sound of...

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Beyond the Cape: Celebrating Our Real-Life Superheroes

When words fall short to share how much you love your father, here are a few handpicked experiences that you can gift him this Father’s Day. Think vintage car rides with mountain views, cultural experiences, relaxing by the beach or just spending some much needed time with the loved ones, these experiences echo gratefulness and...

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Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand

Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars...

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DEKUPLE Group Enters Middle East Market Through Launch of Das Kapital

DEKUPLE Group has announced its entry into the Middle East market with the launch of Das Kapital, marking a significant step in the group’s international expansion strategy and strengthening its presence in one of the world’s fastest-growing marketing and communications regions. The move reflects DEKUPLE Group’s ambition to expand its global footprint while tapping into...

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Publicis Groupe ME and ABG Unite to Advance Retail Media Across MENA

Publicis Groupe Middle East and ABG have joined forces to launch a dedicated retail media task force aimed at accelerating the growth and adoption of retail media solutions across the Middle East and North Africa (MENA) region. The initiative brings together expertise in advertising, commerce, data, and technology to help brands, retailers, and media partners...